Digital strategy for the new corporate India is like a forest fire with digitisation becoming the most familiar term among the employees in the country; however, the threat of machines taking away jobs still remains a disquieting anxiety.
According to a study conducted by Randstad Workmonitor on the proliferation of digital activities in the global corporate space, India acquired a special place for the recent disruption of digitisation. The Netherland-based firm that came into existence in 2003 reports the rising digital awareness although a lot of ground is yet to be made. The study is conducted online among employees aged 18-65 and finds that Indian employees are 84 pc aware of the digitisation, keeping the country high on the ranks followed by China (81 pc) and the US (73 pc).
Challenges of digitisation
While 84 pc of the global respondents to the survey believe that every company should have a digital strategy, 68 pc of them also agree to the fact that digitisation demands a different skill set than what the employees currently have. In both the cases, the percentage is higher for the Indian respondents; 93 pc and 87 pc respectively. Showing a very distinct perspective and intent among the Indian employees, the survey is also showing how the Indian employees would vouch for automated works that they do on a regular basis and promise a greater value addition to what they are good at. 88 pc of the Indian employees supported the idea while the global average is 62 pc.
The biggest challenge that might become the major concern would be the employees fearing job loss due to digitisation. 93 pc of the Indians believe that they personally need to acquire more digital skills to guarantee their employment.
Digitisation also had an impact on the outlook of the economic and the financial condition. While 52 pc of the global respondents said that the economic situation in their country will improve in 2017, the figures were as high as 93 pc in India. Automatically, the expectation of receiving a rise at the end of the fiscal year remains natural in the survey. While 53 pc of the global respondents expected a rise, 92 pc of the Indians have hopes held high.
According to the survey, the affinity to changing jobs also sees a high percentage among Indians. With digitisation becoming the buzzword in the every company, no matter dealing in whatever commodities, the world seems to have transcended into a single workstation where specialisation with digitisation is helping aspiring employees to get new jobs and switch their profiles more frequently. Sometimes for the pay and most of the times unsatisfied with the employer or the company policy, employees around the world are hopping from one workstation to the other.
Mobility and the rate of actual job change are highest in India. Almost 30 pc of the respondents have changed their job in the previous six months. While countries such as France, Australia, Belgium, China, Poland, Spain and the Netherlands are also seeing an increase in the numbers of the job change, the Luxembourg has the lowest number along with the likes of Hong Kong and Italy developing some reputation against heavy attrition.
It is not only the organisations that have changed their outlook on work, courtesy digitisation, the workforce around the world, and especially in countries such as India, China or the US have also started looking at things in a different way.
How are you placed as an employer or employee in terms of digitisation? Would you like Asiacom to install an enterprising digital strategy for your company? Get in touch…