Colour psychology has gradually grown to be a critical part of branding, marketing and logo designing. Colours characterise around 80 pc of visual information out of logos, and thus brands are now paying careful attention to the message that each choice is likely to convey to the viewer.
Colours let you change the look of your design by enhancing and clearly defining the meaning it needs to portray. Playing with the right hues in the colour palette can intensify the impact of the products it displays.
The psychology of colours establishes a fine connection with persuasion and emotional responses and is one of the most stimulating aspects of marketing. A single colour is thought to generate varying responses depending on the industry it appears in, and thus companies are extending more and more weight to colour schemes. Here is a collection of some colours and the meaning they portray, which various brands in different industries use in order to keep up their game!
The primary colours used by food joints include red, green and yellow. Amongst these, red is an attention-grabbing colour and is believed to stimulate hunger. On the other hand, the colour also conveys a sense of warmth and caring and of dedication and persistence, used primarily by airlines.
Shades of green are associated with health and well-being, while also bearing a strong connection with nature.
The media industry predominantly uses blue to promote a sense of clear communication and mental clarity. In the pharmaceutical industry, blue signifies well-being, as it is often associated with cleanliness and health. When paired with pink, it is also used to represent sweet products.
The colour yellow is associated with happiness, optimism and youthfulness.
Orange represents confidence, optimism and affordability.
Black and Grey
Black and grey are the shades of sophistication, confidence, credibility and quality, and are generally used by luxury brands.
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