No matter, even if you are a start-up or a growing brand, well-thought e-mails are still crucial for the success of your marketing campaign. However, amidst so many alike fishes in the pond, only the one-of-its-kind will stand out and capture the attention.
If you think that e-mail campaigns are out of the marketing league, then you need to see it in a whole new light. Regardless of a well-established name or a new settlement, companies are steering towards various e-mail marketing strategies, which are light in nature and can instantly connect with the audience.
Minimalist, picture based or a text-first approach, e-mail is a chief support in the marketing toolbox, and marketers are continuously evolving their e-mail tactics to cater to a changing audience.
Personification and adding emotional value to your campaign in order to market products is one of the best things that can improve visibility. With billions of worldwide users come a whole lot of emotions and businesses have understood that tuning to those chords will win the hearts of users, as well as making it easier for them to communicate with their unmanaged customers.
Try the no-nonsense trick and just talk about the benefits your audience can take out from your mailer. There are high chances that the viewers will stay to read. Short recipes, do-it-yourself materials, quick hairstyles etc, stick to the nature of your business and give your audience something to hold on!
Tickle the funny bone
Being humorous never goes out of style and on top of that, there are high chances that people will forward and share your mail with others.
By allowing more interactivity inside the e-mail, it has potential to reduce barriers to engagement. It produces clickers with higher intent. Keep it real, be honest, don’t take yourself too seriously, write like you talk and ask questions that encourage your customers to respond.
Less is more
Minimalism is one of a few trends that never gets old. It still remains classy and works with different types of content. When it comes to e-mails, the focus on space, simplicity and beautiful typography refreshes subscribers and grabs their attention.
Pictures speak a thousand words
With increasing number of platforms that focus on the significance of visual content, pictures and videos have emerged as powerful tools for corporates looking at communicating more effectively with their readers. Human brain process images 60,000 times faster than text and recollect 80 pc of what our vision perceives, while just retaining 20 pc of what it reads. With the changing times, viewers prefer engaging in images or videos over giving their time to read long texts.
So don’t say it, show it!