At a time when social media marketing and promotions are in a full swing, videos and GIFs are progressively taking over mere pictures and written content, thus, catering to the ever-changing social media preferences of the diverse audience.
The world famous video-sharing website, YouTube has more than a billion users today, which accounts for approximately one-third of all people on the web. So much so, while the number of hours spent by people watching videos on YouTube is increasing 60 pc year-over-year, the number of people watching YouTube videos has increased 40 pc since March 2014.
Not only this video hosting service, but other platforms like Facebook and Snapchat are also witnessing similar trends. Facebook generates approximately 8 billion video views every day and as per the data from the social networking platform, the number of video posts per person has increased by 75 pc in the world and the amount of videos in Facebook’s ‘News Feed’ section has increased 3.6 times over the years.
Multimedia mobile application, Snapchat isn’t far behind. The app receives 6 billion video views per day.
Moreover, according to Cisco Systems, an American multinational technology company, this trend is not slowing down anytime soon. Furthermore, by 2019, video traffic will represent around 80-90 pc of the global consumer internet traffic and nearly a million minutes of video will be shared every second where it would take an individual 5 million years to watch the all the videos that will be shared each month.
Though earlier, text was the primary focus of any social media post, with the changing trends, short videos and Graphics Interchange Format (GIFs) are replacing written content.
With billions of worldwide social media users come a whole lot of variant audience using social media platforms and businesses have understood that something entertaining is what that will win the hearts of users, as well as making it interesting for them to communicate.
As a result, text and pictures or a combination of both are now fading and instead of reading stories, people now prefer to watch them.
Keep it simple yet powerful
As per the trends on Twitter, people share more than 100 million GIFs through tweets and direct messages every year and the numbers are not expected to reduce. Moving images are much more effective and attractive compared to still pictures and of course written content. Brands are increasingly striking the right chords by understanding and following this trend to make themselves more visible and enhance their message with ocular content.
We only retain 20 pc of what we read and 80 pc of that we see, which is why visuals are more important than ever in order to make people remember your brand and its message. Short and crisp videos and GIFs appeal directly to the audience’s emotions and create a range of feelings that can help to increase the likelihood of products.
In order to build a closer and stronger relationship with your audience, switching to videos is an ideal way. Present or narrate your success story or find an emotional angle to your brands value and present it visually.
People are becoming less receptive to traditional advertising and brands are coming up with creative campaigns to capture their attention. Do not restrict the reach of your GIFs and videos to the web, but move to the outside world and engage people to make them a part of your strategy.
If you think videos are limited to just online promotions, then just hold that thought there. Brands like Netflix, Coca-cola and Google with their outdoor video campaigns have successfully proved that GIFs and videos are a powerful way to attract attention.