With the increase in various platforms that focus on the significance of visual content, played up by the changes that occurred across social media including Facebook, Snapchat, Instagram and Twitter, pictures and videos have emerged as powerful tools for corporates looking at communicating more effectively with their readers.
Our brains process images 60,000 times faster than text and recall 80 pc of what we see, while just retaining 20 pc of what we read. Need we say more? Gone are the days when websites used lengthy text with appealing vocabulary to attract readers. With the changing times, viewers prefer engaging in images or videos over giving their time to read long text.
So don’t say it, show it!