In a recent survey, it was analysed that WordPress, an online, open source website creation tool is one of the most effective platforms for Search Engine Optimisation (SEO). This Content Management System (CMS) software ensures effective plug-ins to aid the cause of SEO.
WordPress was incepted in 2003, primarily as a blogging tool that later evolved to become a sophisticated Content Management System (CMS). As of today, WordPress is readily availed by 23.8 pc of websites that exist. Several popular and content-based brands use WordPress for their CMS purposes, namely CNN, NASA, Forbes, The New York Times, eBay, to name just a few.
This free-to-download software offers the best SEO. WordPress enables the user to design a website with minimum interference by following the basic steps to the ‘5 Minute Install’ option, thus, empowering the user to access the platform by extracting the folder, filling out the WordPress configuration file and uploading the files. There is also an alternate option of ‘One-click installation’ for the non-tech-savvy users.
Another important contributing factor is the open source customisation. The Open Source Customisation is the deciding factor that makes WordPress a SEO tool to reckon with. This enables the user to update the site as and when required and also to create a theme or unique plug-in.
A good PR contributes fairly to SEO, ensuring that the site stays on top recommendations in Google. However, WordPress does just that, by granting access to on-page SEO options, thereby, allowing the user to exercise his flexibility over the content. To cite an instance, WordPress enables a feature of tags that allows the author to highlight the keywords to pop up when searched. This, in turn, maximises SEO. The related posts plug-ins, for example, link the recent posts to older or similar ones, thereby never letting your content be lost in ocean called internet.
WordPress grants liberal access to its users wherein they can select from a myriad range of themes, optimise content and format headings and title tags, all in accordance to their preferred choices. There are multiple ways to tamper with these to customise your website and make it SEO-friendly.
What really advances WordPress in comparison to its counterparts is the strategy that WordPress has, over the years, modified itself to sync in with the latest digital trends and consumer needs, one tactic being to induce mobile optimisation. To top all this, the fad for need for speed is satiated by this ultra-fast software, making work easier and faster.
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