With an aim to increase further arrivals from India, Department of Tourism (DOT) Philippines, has been undertaking several consumers as well as trade initiatives under the ‘Visit the Philippines Again (VPA) 2016’ campaign.
As a part of its promotional campaign, the Department of Tourism (DOT) Philippines launched 135 branded taxis in New Delhi. Her Excellency, Ma. Teresita C. Daza, Ambassador, Republic of Philippines to India was also present at the launch.
The Ambassador said, “This is one way of raising awareness about the Philippines as each taxi displays various destinations from the country. We hope to encourage more and more Indian travellers to discover the beautiful islands. The Philippines has a lot to offer and its slogan, ‘It’s more fun in the Philippines’ has been very helpful in attracting more tourists.”
Additionally, 100 radio cabs were branded in Ahmedabad and Pune earlier this year in an attempt to promote the destination.
India currently ranks as the 12th important source market for tourist arrivals in the Philippines. During January-July this year, 53,498 Indian tourists have travelled to the Philippines as compared to 42,658 tourists for the same period last year, registering a growth of 25.41 pc. In 2015, over 74,824 Indians visited the Philippines, registering a growth of 22.36 pc.
SanJeet, Tourism Attaché, Philippines Tourism Marketing Office India, said, “Indian families, honeymooners and conference attendees travelled to the Philippines for its beautiful islands, serene landscapes, culture and cuisine and helped record 65 pc growth in the month of July 2016 itself.”
“The added advantage of visa free entry for up to 14 days for Indian passport holders having valid AJACSSUK visas (US, Japan, Australia, Canada, Schengen, Singapore and UK) is contributing significantly towards our goal of attracting 100,000 visitors by the end of 2017,” added SanJeet.
The Philippines remains a safe destination for all tourists. Both domestic and international transport in the Philippines remains available and continues to be operational. The Philippines has a great majority of touristic offerings, whether one is looking for natural wonders, historical landmarks, culture and tradition, art and crafts, shopping, recreation and entertainment, among many others. Tourism activities continue to flourish in the different regions of the country, each with its own characteristic destinations and products.