Ras Al Khaimah Tourism Development Authority announced a strategic partnership with TUI India to promote and enhance its presence in the Indian market. One of the world’s fastest growing tourism destinations, Ras Al Khaimah boasts a rich culture and long-standing history dating back 7,000 years.
By the alliance with TUI India Pvt Ltd, one of the leading leisure travel companies in India, Ras Al Khaimah Tourism Development Authority (RAKTDA) aims to further strengthen the key aspects of the destination among the Indian tourists. The partnership came into effect from January 1, 2017.
The agreement includes promotion of the emirate by TUI India through specially created itineraries, special promotions on its consumer website as well as a series of co-op activities and campaigns. The emirate boasts an array of archaeological sites and breath-taking natural vistas, from golden sand beaches, awe-inspiring terracotta dunes and a green belt of date palms to Jebel Jais, the highest mountain in the UAE.
Haitham Mattar, CEO, RAKTDA said, “India is one of the top source markets for us; we are aiming to enhance strategic efforts to drive awareness across India through our dynamic marketing campaigns and relationships with key partners in the public and private sectors. We are glad to begin the New Year with an association with such a renowned travel company and are looking forward to welcoming more Indian tourists in future.”
Vishal Sinha, CEO, TUI India, added, “Ras Al Khaimah is quickly becoming a leading choice for Indian travellers of all ages. We will focus on creating attractive packages and aggressive promotion of the destination through right mix of media channels.”
With India ranked as the emirate’s fourth largest international source market, RAKTDA has seen extensive trade and promotional activities to ensure continued growth from the subcontinent. As per the latest official data, the northern UAE emirate recorded a 19 pc rise in Indian hotel guests between January and November in 2016 when compared to the same period in 2015.
In order to achieve target growth of one million visitors by the end of 2018, RAKTDA aims to develop the emirate’s tourism infrastructure and establish Ras Al Khaimah as a world-class destination for leisure and business travel, creating sustainable investment opportunities and enhancing the quality of life for its residents.