Singapore Tourism Board and Singapore Airlines launch new campaign

Promotional campaign that spans 3 important festivals – Diwali, Christmas and Chinese New Year
2016-11-07
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/ Kolkata
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Celebrate different cultural events right here in Singapore

Celebrate different cultural events right here in Singapore

During the holiday seasons, ‘3 Celebrations, 1 City – Singapore’ campaign aims at inviting Indian tourists to celebrate the festivities in Singapore.

Singapore Tourism Board (STB) and Singapore Airlines have announced the launch of its campaign, ‘3 Celebrations, 1 City – Singapore’ which will run from October 2016 to March 2017, spanning across three key festivals starting with Diwali, Christmas and Chinese New Year (January 28-29, 2017).

Tourists who book flights, either on their website or mobile app, to the Lion City on Singapore Airlines and SilkAir from October to December 2016, will gain exclusive access to the ‘Singapore 241 Passport’ smartphone app. This app is packed with value-for-money 2-for-1 deals and many more offers across 24 participating outlets in Singapore, including popular restaurants and spas. The ‘Singapore 241 Passport’ application is compatible with both Android and iOS smartphones.

STB Regional Director, SAMEA, GB Srithar said, “Singapore is a great place for celebrating holidays, with three back-to-back festivals taking place this time of the year. Indian travellers will find reasons aplenty to enjoy and bond together with their family and loved ones. Eligible visitors from India transiting on flights through Singapore may utilise the Visa Free Transit Facility to explore and experience Singapore’s many festive and tourism offerings for 96 hours without a visa.”

David Lim, General Manager – India, Singapore Airlines said, “Singapore Airlines and SilkAir are delighted to partner with Singapore Tourism Board to bring together a complete travel experience. Our endeavour is to provide our customers a holistic package, allowing them to make the most of their festive holidays. Travellers not only experience inflight comforts synonymous with Singapore Airlines and SilkAir but also avail of value-added benefits at the destination through the Singapore 241 Passport app.”

Singapore is a year-round destination and a nation that’s home to a myriad of races and cultures and with something significant taking place almost every other month. The highlights of each festival are the colourful street light-ups of Little India, Orchard Road (Christmas on a Great Street) and Chinatown, along with a host of other popular annual cultural events. Visitors during the months of October to March festive season will be rewarded with special sights and sounds that they otherwise would not be able to immerse themselves in on an ordinary day.

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