Singapore Tourism Board (STB) joined hands with Red Chillies Entertainment, Dharma Productions and Hope Productions as part of the launch of the Alia Bhatt-Shah Rukh Khan starrer ‘Dear Zindagi’, which was released in India on Friday, November 25. The film is directed by Gauri Shinde.
‘Dear Zindagi’ is a Bollywood film starring Alia Bhatt and Shah Rukh Khan, presented by Red Chillies Entertainment. The movie revolves around Kaira (Alia Bhatt) who is a budding cinematographer in search of the perfect life. A chance encounter with a maverick therapist, portrayed by Shah Rukh Khan, helps her gain a new perspective, as she discovers that happiness is all about finding comfort in life’s imperfections. The slice-of-life film has key opening scenes shot in Singapore, introducing Alia Bhatt’s character. The Singapore Tourism Board, Changi Airport Group and Singapore Airlines supported the location shoots at One Fullerton Promenade, Changi Airport and onboard a Singapore Airlines aircraft.
Alia was present at an event hosted by STB where she shared her experience of shooting for ‘Dear Zindagi’ in Singapore.
GB Srithar, Regional Director for South Asia, Middle East & Africa, Singapore Tourism Board said, “We are delighted to be associated with Red Chillies Entertainment, Dharma Productions and Hope Productions for their movie, ‘Dear Zindagi’. Singapore has long been a popular location for Bollywood movies, showcasing the city as an exciting and friendly destination to the Indian audiences. Movies play a major role in shaping people’s perceptions of the places featured. We are happy that the introduction of a lively Kaira, Alia’s character in the movie, takes place against Singapore’s dynamic cityscape. As a city known for year-round, action-packed excitement with top-rated attractions, vibrant retail scene, award-winning cuisine and a plethora of entertainment options, Singapore certainly offers ‘Zindagi’s many magical moments’ for our guests.”
Venky Mysore, CEO, Red Chillies Entertainment said, “Dear Zindagi tells the story of a young, budding cinematographer who shoots a film scene in Singapore. It’s an important scene since it introduces and establishes her character. We are happy to have partnered with Singapore Tourism Board for this unique association.”
After almost a decade, a major Bollywood movie has scenes shot in Singapore. In the past, Singapore had been featured in movies like Krrish (2006) and De Dana Dhan (2009). The movies have helped entrench Singapore as a must-visit and repeat destination among the Indian travellers.
The Singapore Tourism Board is a leading economic development agency in tourism, one of Singapore’s key service sectors. Known for partnership, innovation and excellence, STB champions tourism, making it a key economic driver for Singapore. It aims to differentiate and market Singapore as a must-visit destination offering a concentration of user-centric and enriching experiences through the ‘YourSingapore’ brand.