A city within the heart of the city of Bordeaux standing 55 metres tall, La Cité du Vin will be the world’s largest cultural centre dedicated to the wine civilisation as a universal, cultural and symbolic phenomenon.
Bordeaux, world’s primary wine industry capital in southwestern France, is all set to offer a cultural, recreational and engineered memento in the city. Scheduled to open in June 2016, La Cité du Vin (the city of wine) with a total surface area of 13,350 square metres spread over 10 floors, will be a hypnotic, interactive and multi-sensory experience with 20 themed modules integrating more than 120 new audio-visual creations – all dedicated to wine.
With an all-embracing restaurant on the seventh floor, the landmark will offer a rich and varied programme of cultural events revolving around the theme of wine. A 720 square metres space for special exhibitions including two international exhibitions each year and a cultural exhibition celebrating a specific wine-making country will be assigned. Along with that, a 250-seater auditorium with three tasting laboratories including specially designed multi-sensory space for total sensory immersion is expected to attract nearly 450,000 visitors every year from across the globe. It will also focuss on educational workshops for young visitors that will give a them a good insight into the world of wine. These workshops will focus on topics such as flavours, aromas, techniques, heritage, landscapes, art and creativity, which will be perfect balance of fun and educational experiences for school groups.
Themed halfway between a theme park and a museum, the aim of La Cité du Vin is to create something truly unique and offer a celebration of the spirit of wine in all its facets.
Amidst the city, which is a listed UNESCO world heritage site since 2007, La Cité du Vin will open as a new cultural landmark and is destined to be the jewel in the crown of Bordeaux.
Read more in India Outbound magazine March-April 2016