Tourism New Zealand Chair, Kerry Prendergast announced the appointment of Stephen England-Hall for the position of Chief Executive at Tourism New Zealand. Stephen will commence service in early April 2017, based out of Auckland.
Stephen England-Hall will be stepping into Tourism New Zealand at a time of significant growth and success.
“Stephen will join Tourism New Zealand after three years as Chief Executive at Loyalty New Zealand and prior to that Chief Marketing Officer with Syncapse Corporation and Chief Executive Officer for Razorfish in London,” said Kerry Prendergast, Chairman, Tourism New Zealand.
Stephen was born in Papakura and spent his teenage years in the Manawatu. He has worked across New Zealand, the United Kingdom and North America as a senior executive of leading digital marketing, data and technology companies. He holds an MBA degree from Cambridge University and also attended Victoria University in Wellington.
“After what was a robust and stimulating process for the board, we are delighted to have secured a chief executive of such calibre,” added Kerry.
Stephen inherits a high-performing team successfully delivering integrated marketing communications that have supported the tourism industry to become New Zealand’s number one export earner.
“On behalf of the board and our global team, we look forward to welcoming Stephen and his family, in April,” she stated.
Tourism New Zealand markets New Zealand to the world as a visitor destination. In the year ending August 2016, 3.3 million international visitors came to New Zealand. International tourism is one of New Zealand’s largest earners of foreign exchange, adding approximately NZD 14.5 billion (EUR 9.6 billion) annually to the nation’s economy.
New Zealand’s Bollywood connection
Bollywood actor Sidharth Malhotra became the first Indian to be Tourism New Zealand’s ambassador for India.
Sidharth is also slated to film a video featuring New Zealand’s spectacular scenery, adrenalin-packed activities and cultural experiences that would be incorporated into Tourism New Zealand’s campaign work in India. He would also spread awareness among Indian visitors about safe driving on the roads of New Zealand.
Rene de Monchy, Tourism New Zealand’s Director of Trade, PR and major events has expressed his pleasure in being able to work with the celebrity saying, “From adventure activities to food and wine experiences, local culture to luxury indulgence, New Zealand is gearing up to surprise Sidharth at every step of his journey. We look forward to hosting him and making him feel at home in New Zealand.”
Sidharth said, “Taking some time off from my hectic schedule helps me focus my energies. Travelling to new places and exploring new cultures is enriching for an actor. I’ve visited New Zealand last year, and the experience stayed with me. Surrounded by such incredible natural beauty, coupled with exhilarating experiences – it makes for the perfect escape into a different world altogether. I’m really looking forward to an amazing getaway soon.”
The actor, during his last visit, participated in a traditional Māori war dance, did sky diving from 1,500 ft and even played cricket on a glacier with Stephen Fleming.
According to Skyscanner, New Zealand has emerged as the top-searched destination for Indians, witnessing a growth of 52 pc this year. Getting Sidharth on board as the face has certainly helped this growth.
Tourism New Zealand also stated that New Zealand has become the centre of attraction for tourists from various corners of the world with the help of the images provided by Peter Jackson’s Hobbit films. Catherine Bates, General Manager Brand and International PR at Tourism New Zealand said that the first released film of the sequel, The Hobbit: An Unexpected Journey helped increase inbound travel and enhanced the image of brand Tourism NZ. People were drawn to New Zealand by its spectacular landscapes and its outdoor lifestyle, said the chief executive of Tourism New Zealand, Kevin Bowler.