As destination weddings pick up in the USD 30 billion wedding industry of India, the wedding planners, travel agents and domestic and international tourism boards come together in a unique B2B platform to have a share of the pie.
In the phoenix hall of the Le Meridian Hotel in Gurgaon, in the far corner of Delhi-NCR, gathered businessmen from two different fraternities – tourism and the wedding industry. While this may have seemed an uncommon mix until a decade or two ago but destination weddings form a key segment in the sprawling USD 30 billion dollar wedding industry. The newly introduced Travel Wedding Show is an exclusive professional B2B event dedicated to the top luxury and wedding services in India and abroad. As destination weddings have gained popularity, travel and weddings have developed an interdependent relationship. This exclusively crafted B2B show brings together DDP publication’s rich experience in the travel and tourism industry and PLG’s (Pacific Leisure Group) international exposure to offer a unique platform to the travel and wedding industry.
Present at the inauguration of the two-day maiden edition of Travel Wedding Show 2016, from July 9-10, were Shaji Thomas, director, destination tourism development, Ras Al Khaimah Tourism Development Authority along with Rajeev Jain, director, Rashi Entertainment, Rajnish Rathi, publisher/editor, Wedding Affair magazine and Guldeep Singh Sahni, president, Outbound Tour Operator Association of India (OTOAI). Jain, being the founder of one of the top wedding planning company, said that amongst the top outbound destinations for Indian weddings are short haul destinations such as Dubai and Thailand. He also added that of the 22 million Indians travelling abroad 8 pc are for the wedding. Thomas from Ras Al Khaimah, being an emirate, shared its offerings for the wedding segment.
The B2B meetings platform for buyers and suppliers of the wedding segment, witnessed participation of 28 suppliers and an equal number of buyers, comprising wedding planners, travel agents who specialise in weddings, corporates and tour operators. With pre-scheduled meetings between handpicked buyers and sellers, the event took place recently at Le Meridien, Gurgaon. The participants saw an influx of opportunities in the immensely popular ‘destination weddings’ segment.
Explaining the concept behind this one of its kind show, Punam Singh, associate, Travel Wedding Show, said, “We left no stone unturned to make the Travel Wedding Show a return-on-investment event, promoting knowledge-sharing, networking opportunities and ensuring visibility to participants. It was a conscious decision to keep it open exclusively for the renowned wedding planner buyers on the first day. The tour operators met on the second day, thus enabling suppliers to speak at ease with each of them.”
Sarika Bhambhani Rawal, general manager, Travel Wedding Show, said, “We consciously streamlined both the days with different agendas to enable the suppliers understand the unique needs of the wedding buyers and tour operators separately. We are hopeful that the wedding industry partners will envisage this exclusive platform. The Travel Wedding Show provides the business environment for both these industries to join hands and do serious business in a convenient place and manner.”