While the travel industry in India is looking at enterprising frontiers and exploring new businesses in the last couple of years, the presence of the country in Singapore during this year’s ITB Asia will be a crucial turn around for a number of reasons.
ITB Asia, the three day business to business annual event is one of the most multi-dimensional travel trade shows in Asia that witnesses a congress of key travel industry leaders of the world, international exhibitors and buyers from the leisure, corporate and MICE travel markets. The emerging market leaders such as India can unleash the potential of this innovative and amicable platform to the drive growth.
“India is a key growth market, and over the years we have received strong support from Indian exhibitors and partners from all segments of the travel industry,” said Katrina Leung, the Executive Director of Messe Berlin (Singapore), in an exclusive interview with MIG.
ITB Asia, the Asian version of ITB Berlin remains an elite meeting place for travel industry professionals enhancing new partnerships and strengthening existing business relationships with the most eminent players in the region and beyond. Thus, India with its plethora of travel products and niche destinations can prove pivotal in terms of driving business development.
Discussing the mutual business prospects of India and its potential partners, Katrina said, “We will be welcoming new organisations from Tamil Nadu Tourism and Odisha Tourism as well as returning companies such as India Tourism and IBS Software, whom we are very appreciative of for their ongoing support.”
She added, “We are also expecting growing interest from not only our Indian buyer contingent, but also our host of international delegates who continue to be drawn to the dynamic business possibilities emerging from India’s tourism market; those who want to learn more and build meaningful business connections at ITB Asia.“
For the mid-scale and small travel business, ITB Asia can be a lucrative platform as well. India remains one of the key growth markets in the global travel and tourism industry and ITB Asia will be an ideal platform for Indian travel companies to witness the host of opportunities not only from the region but also from all around the world.
Five key reasons for Indian travel businesses to ensure their presence at the iconic Marina Bay Sands this October would be:
- Meet over 850 buyers: Face to face meetings at its best
- Hybrid Show: ITB Asia blends the best of MICE, leisure and corporate markets
- Pre-scheduled appointment: unique opportunity for one-on-one meetings
- Network with C-level executives: meet the decision makers of the industry
- Global audience: There were over 10,000 international delegates in Singapore in 2015 – 2016 promises to be bigger
India with the huge potential of alluring foreign travellers should have a strong participation at this year’s ITB Asia which promises to open new gates and help the country tackle some of the unmanaged yet promising markets for the Indian travel industry.
Stay tuned to read the full interview of Katrina Leung in our upcoming India&You ITB Asia special issue…