Just putting data online is not enough. In order for them to go viral, even the most interesting of posts need deliberate engagement. It is, in fact, the key – engagement is what distinguishes successful content from online traffic. Here are five tips for you to pump up your social media hooking.
Behold! You don’t have to be doing this. Make your followers give creative, funny, quirky and eccentric captions to the images in your posts. See what kind of response you garner and strive for more such engagements accordingly. Kick start a mini competition if you must – call out for creative writers or dig out the creative writers in your readers.
Ask them of their opinion on various subjects through various polls. Polls are a fun and a quick way of engagement. They are apt for the ones who are always in a hurry to reach out to another post (and, well, that’s most of the audience). So, in order to make them ponder over your published piece, engage them through Twitter or Facebook polls and build page views.
Ask them what they think about the content you have been publishing and what new do they expect from your platform. Ask them how they would contribute to the posts if given a chance. Take simple suggestions from your audience. This would not only hook them to your posts but also develop a loyal following for you.
Talk to your followers. Host video chats and Twitter exchanges. Being live out there will help you reach out to more people and will also lead to more social media engagement. Try interactions through Facebook, Instagram and Snapchat as well. These are all creative mediums, but it is in your hands to use them to their maximum potential and creative energy. Keep it short, simple, quirky, but most importantly, interactive!
Quizzes and questions
What can be more engaging than making the readers dig the creative corners in their head for some answers? A round of quiz and some quick questions will not just make them read, watch or listen to your post completely, but also research on the subject and thus, contribute efficiently. A suggestion to keep in mind would be to keep your questions short and direct. Some questions can also be ‘open ended’ in nature with expected answers only in a Yes or No. The idea, after all, is to engage your audience and not let them drift.
It is imperative to establish strong basics for a strong social media presence, especially, in times when everyone is going digital and there is plethora of e-content at the disposal of audiences. More such tips on social media trends and for a professional’s advice, head to http://asiacom.in/ and discover the coolest new social media hacks.