With writing, photography and video blogging turning into legitimate professions, improving search engine performance for these blog posts is critical to generate organic traffic.
Setting up independent blogs or even company blogs, is undoubtedly a powerful first step towards content marketing. However, drawing organic traffic and followers to the blog is no child’s play. And, Search Engine Optimisation (SEO) is one of the prime features.
Choose target keywords
It is significant for blog posts to be discovered by readers and search engines, and keywords make a big part of it. While writing a post, identify a primary keyword that captures the theme of content and is searched for often. Not to forget targeting 2-4 secondary keywords related to the topic that help search engines understand the nature of the content better.
It is important to use the primary keyword throughout the text, particularly in the opening paragraph, sub-head and conclusion, to place the post accurately in results.
Balance between keywords and useful content
Writing for a blog is different from writing for any other online platform. Though right quantity of keywords are essential, a blogger must also focus on the interests and needs of his/her target audience, and never create content strictly based on just keywords. This is because even if the keywords up the blog’s ranking on search engine index, it is important for the viewers to stay on the page for increased average session duration. While some like to read shorter posts, others like long detailed blogs, hence it is important to maintain a balance to ensure that the text fits the preferences of both types of readers.
Say no to lifted content
If the content is duplicated from other websites, or is very similar, it is likely that a search engine will not pick it up and it will be lost among other similar articles, owing to lack of uniqueness. Also, posts will spelling errors do not rank well because of their inability to match the searches with correct spellings.
Optimise categories, tags, and links
Using the keywords in permalink makes the URL stronger in terms of being indexed. For a SEO-friendly URL, the link must extract all unnecessary words and its better if the secondary keywords are also added. Additionally, these words can also be mentioned in the meta description for a wider visibility online.
For SEO solutions, contact Asiacom.