Gone are the days when advertising and outdoor campaigns were amongst the most effective strategies to market products and inform people about emerging brands. Today, in the time of social media dominance, businesses are turning to online networking platforms to increase their brand awareness.
All those globally recognised brands wouldn’t be here today, if they didn’t market their products and services aggressively on social media.
Before directly jumping to marketing and advertising products, it is important to ensure that people know about the brand and its products. Brand awareness holds together brand campaigns and builds a base for promotional objectives.
Here are some easy ways to let people know about your brand and familiarise them with your products.
Tell them your brand story
Make your followers a part of your success. Most businesses are now switching to narrate their brand story – from how it was conceptualised to how it reached where it is today. However, don’t make it emotional, but rather portray it as built from bottom through hard work, risk taking and making sacrifices.
Help followers with e-mailers, tutorials, DIYs
Engage with people via sending them information regarding your business activities. Still and all, disguise this information in the form of informative content like company newsletters, or factual e-mailers. Or opt for more modern and fun ways of posting tutorials and do-it-yourself activities related to your business operations. This helps in increasing the follower count as well as makes people aware of your brand projects.
Giveaways, because who doesn’t like gifts?
Giveaway is the best manner in which you can make people try your products and make them your potential regular customers. Giveaways are a smooth way to attract people and spread word of mouth, without them even noticing. This helps in boosting engagement, gather reviews and even develop brand advocates. Some brands even engage people in creative ways – for instance, Starbucks came up with its #redcupcontest wherein it asked people to decorate their red coffee cups and awarded the best design with special giveaways.
Don’t say it, show it!
With increase in platforms that focus on significance of visual content, played by the changes that occurred across social media including Facebook, Snapchat, Instagram and Twitter, pictures and videos have emerged as powerful tools for corporates looking at communicating more effectively with their readers.
Our brains process images 60,000 times faster than text and recall 80 pc of what we see, while just retaining 20 pc of what we read. Need we say more? With the changing times, viewers prefer engaging in images or videos over giving their time to read long text. For example, instead of describing or self-praising about your favourite projects, just build a portfolio and let the pictures speak.
For branding and marketing solutions, contact Asiacom.