For new businesses that are just getting started with a marketing plan, it is essential to first generate leads so as to target the right audience.
Businesses are increasingly turning to online networking platforms to increase their brand awareness. The same works for generating business leads.
Here are some easy tactics to let people know about your brand and for you to help group your potential customers.
Create effective landing pages
To convert website visitors and lead them to take a desired action, it is first important to understand their behaviour and needs. Landing pages can be a good opportunity to collect visitors’ data. Not just an attractive copy but landing pages must also have at least two call to actions, a contact form and necessary hyperlinks.
Webinars and e-letters to sell obliquely
Help followers with webinars and e-mailers to engage with them via guiding them through information. Disguise information related to your business in the form of informative content like company newsletters, or factual e-mailers.
Host webinars with an aim to indirectly sell products but do it by adding value and solving their problems. In the process, capture their data to target them later as potential customers.
Social media competitions
Giveaways are one of the best ways to attract people interested in your products or services. It is a smooth trick to spread word-of-mouth, and also collect their data without them even noticing. Just keep your entry open for all and ask for details like e-mail addresses and names to use them later for targeting people.
Help them with how-to guides
Opt for fun ways of posting tutorials and do-it-yourself activities related to your business operations. This helps in increasing the follower count as well as makes people aware of your brand projects.
Just keep the guides easy to understand and try generating problem solving content to build a sense of trust.