With ever-changing preferences of audiences on social platforms, social media marketing and promotions via videos and GIFs are in full swing, progressively taking over pictures and written content.
Time spent by people watching videos on Youtube is increasing 60 pc year after year, and platforms like Facebook and Snapchat are witnessing similar trends. While Facebook is generating approximately eight billion video views every day and the number of video posts per person has increased by 75 pc in the world, multimedia mobile application Snapchat is receiving six billion video views each day.
According to Cisco Systems, an American multinational technology company, by 2019, video traffic will be representing around 80-90 pc of the global consumer internet traffic.
With billions of worldwide social media users, businesses are switching to entertainment centric posts for making it interesting for the audience to communicate. Here are some tools that might help social media marketers in creating and editing short videos.
This high definition application for videography, photography, journalism and post-production works with both, Android and iOS, letting users create videos with manual control, different frame rates and inbuilt motion effects.
Ripl is an ideal platform for people with amateurish videography skills. The application that works with both Android and iOS lets users add moving text over images to create short social media marketing videos with slideshow effects.
Though VideoShop is now a paid application, it’s definitely worth it. Ideal for cropping, trimming and adding filters to videos, it also enables adding text and image overlays onto your content.
This iOS application makes it super easy to put together footage, add text, music, voiceovers and photos, using pre-set templates and movie trailer themes. Moreover, with the apple kit, it even lets you export videos in 4k.
Kinemaster works with Android for general video edits and uses screen space to arrange clips, add additional layers with images and captions in your own handwriting.