Visitor conversion is undoubtedly a significant factor for the success of any business with a website. While Search Engine Optimisation (SEO) and content form a major part of it, there are other elements, which need attention.
It is not easy to get website visitors do what you want them to do – buy your product, sign up for newsletter, or download a paper.
While website content and SEO inevitably have a huge impact on conversation rates, handling these two basics isn’t enough to reach out. Here are some other vital components to consider.
Say yes to user responsive format
More searches are now conducted on smart-phones as compared to desktops, laptops or tablets. It is hence important for websites to be mobile friendly and user responsive in order to provide a uniform experience to users. It is significant to make sure that a website works on a wide variety of devices, so that more people are able to convert, when and where they want to.
Flat, minimalist design can help improve conversion rates by stripping design and content down to only the most vital elements. When designing a website, it is important to think about the action you want people to take, and then structure the site so that it logically and seamlessly takes them towards that action.
Relationships with other content curators
Websites need a social life too. Content in the form of links, shares and mentions, can help increase credibility of websites and thus increase conversion rates. Identify complementary websites and make time to build relationships with the people and websites that you’re authentically interested in.
Reach out with relevant information
Ensure that your contact page is not too complicated, which can prompt people to leave your website. Contact information must always be precise and clear, with just enough details and options of contacting. Avoid typical contact forms. Make sure to include telephone numbers, e-mail addresses, links to social media accounts, and even trust marks to increase credibility.