It went viral in India but Indians failed to tap the potential of the app – we are discussing Sarahah for your digital and creative projects.
Sarahah, an app that took India by a storm is the brainchild of a Saudi Arabian techie named Zain al-Abidin Tawfiq. The motive was to share honest feedback keeping the identity of the sender a secret, primarily helping organisations to build on their shortcomings; however, Indians have received it with mixed motives. In a world where cyber crime has no fixed margin of error, Sarahah was perhaps too lucrative for those who are rather chivalrous to use the cyberspace for intimidation, stalking, bullying or harassing on the basis of sex, religion or any other sensitive issue.
But, when there were unprecedented messages shared stating that the creator is from a Middle East country and there is an imposed threat on personal details, the situation was gravely monitored.
Sarahah translates to ‘honesty’
The app available on Google Playstore and also for iOS users calls for honest feedback to employers by going anonymous. While most of the personal messages exchanged translated to old flames in most cases in India, the companies that tried the app had a different engagement altogether. Constructive criticism coming from anonymous sources are always taken seriously, thinks Arul Murugan, the founder of Snackexperts, as he started a Sarahah account in the name of the company.
Arul, in a conversation with the web portal gadgestsnow.com, said, “For me, if the feedback comes from an identified source, I tend to defend my stance or respond to the query. For instance, if I get a review on Facebook and I see him complaining constantly, I don’t take the feedback seriously. However, we tend to look at anonymous feedback more objectively and work towards improvement.”
That was the best part of Sarahah which most of the average rumour mongers in India failed to understand, while happily believing that the creator of the app named Tawfiq must be tricking them to compromise their personal data. One might wonder if the name was Mohammad Zakir and not Mark Zuckerberg, the social media revolution called Facebook might have received the same reactions.
To all such allegations, the Twitter handle of Sarahah said:
Sarahah would like to clarify that all messages about revealing the sender’s identity are fake
— Sarahah (@Sarahah_com) August 12, 2017
For those who bully
Users of Sarahah can receive a message from anyone who has the link to their profile. Recipients can delete, flag, like or put them up on their own social media and it’s easy to maintain privacy by choosing not to appear in the search users list.
A secret admirer is always more interesting than loads of sarcasm in the name of honest feedback. In fact, a bit of criticism is also good to grow. Why not use technology more positively and stop spreading rumours out of half baked information!
Why are anonymous feedback necessary?
Professional feedback, reviews and references are influenced by personal relationships and the equation you have with the individual or the company. It might often become fraudulent as a person can praise you falsely, just out of a personal relationship, while a person or an organisation who is otherwise a competitor can tell you your biggest strengths if anonymity is a clause. So, you see, Sarahah gives a growing organisation the leverage to correct its often overlooked flaws and rejoice in the lesser known strengths and accomplishments – all taken objectively only because the sender is anonymous.
The app presently is in a developing stage but still has a lot of potential to add value to your digital businesses. After all, digital is supposed to be black and white, off and on, zero and one – so when honesty matters, why not use Sarahah to find it out. You must know by now that there are means to find the right website figures and there is no point faking it. At least, this app will help you know what your users think of you; in real!
Here are some of the top headlines by the international media describing how Sarahah got to the top of Apple’s App Store in more than 30 countries:
Sarahah: The honesty app that’s got everyone talking
–BBC News (World)
Can Sarahah survive the trolls?
– Financial Times
Sarahah: Is the App a Flash in the Pan?
– Fortune Magazine
— Fortune (@FortuneMagazine) August 1, 2017
We at Asiacom love Sarahah and would like to help your businesses understand more about how to use Sarahah to engage your clients and inspire your workforce.
Share your thoughts on Asiacom here: https://asiacom.sarahah.com/