A significant yet complex algorithm, Search Engine Optimisation (SEO) is constantly shifting coordinates for webmasters. Here are some of the latest SEO trends to maximise rankings and opportunities.
Boosting SEO is necessary to increase website traffic as well as rankings and thus developing an SEO strategy is critical. We bring to you, some of the current SEO swings to help analyse and enhance SEO levels.
Site and page quality
It is likely that more people will like and follow a page or a site, which already has a good amount of followers. According to a recent analysis, the major factor considered to rank a page on top of search results is the number of visits a site receives. Amongst the other top factors are all related to engagement. Search engines like Google, send customers to pages, which are popular.
Additionally, in-depth engaging content tends to rank higher. Pages that rank well in search results are more comprehensive and have a presence of interactive elements.
Time spent by each reader on a page or site, pages per session, and bounce rates, are also important factors that play a major role in ranking a site high or low on SEO.
Smart and localised search
More searches are conducted on smartphones as compared to desktops, laptops or tablets. Every day, around 40 pc people use their smartphones to search. And with phones becoming a primary search device, the search is increasingly getting tied to locations.
The number of searches including keywords like ‘near me’ doubled in the last one year. Approximately 72 pc of food and beverage searches originate on smartphones with searches like ‘restaurants around me’.
Approximately 65 pc of domains with high volume keywords are now ‘https secure’, and around 18 pc of pages that rank amongst the top for keywords on Google search don’t include the keywords anywhere in the text body. Thus, factors like keywords are not alone responsible for driving pages to rank high.