The sphere of social media keeps on revamping itself with new features, thus opening advanced windows for businesses to make themselves more visible. Here are some, which have been dominating the internet lately.
In the past five years, internet and social media users have increased by 1 billion around the world and India ranks high on this bar. As more than one-third of the world’s population uses social media, brands are using new technologies to make themselves visible and market more effectively.
Asiacom brings to you some such trendy features that the companies are making use of.
As per the data by Social Media Examiner, 14 pc of marketers carried out trials with live videos in 2016 and 43 pc plan to use interactive videos this year. Live streaming platforms like Periscope, Facebook Live, Instagram and Twitter, amongst others help in keeping followers tied up with online brand activities. Not only for visibility and promotions, but these videos are also casted-off for customer service by holding question and answer sessions and product demonstrations, thus encouraging comments and feedback.
Social media e-commerce
Social networking services like Instagram, Facebook, Twitter, and Pinterest now display sponsored advertisements and recommend the users to purchase from within their applications, without having to visit another website to place an order thus making it convenient for the users. Similarly, Snapchat also started rolling out e-commerce features during 2016.
According to Aimia, an analytics company, 56 pc of consumers follow brands on social media to browse products for sale, and 31 pc of online shoppers use social media to look for new items to purchase. Thus brands are now sharing sponsored pictures of their products with a ‘Buy Now’ call-to-action. Not only for purchasing purposes, but these platforms are also being used for product demonstrations.
Short lived content on platforms like Snapchat and Instagram have become a fun way to present the not so formal side of your business with impromptu raw content that may include do-it-yourself videos, behind the scenes, contests and giveaways, recipes, holidays, announcements or product launches.
Coca-Cola virtual reality Christmas ride
The concept of virtual reality and 360 degree video technology originated in 1995 and since then these videos have come a long way. They display a spherical scenario where the camera records a complete 360-degree view of moments and capture it via a photo or video. The video sharing website Youtube introduced them in March 2015 and made them available for video advertisements a few months later. Though these videos are not new to social media, many companies are now embracing the new technology for their digital promotions strategies, producing videos that leave viewers amazed.
Facebook brought in more than USD 7 billion last year, 80 pc of which came from mobile advertisements, Twitter’s ad revenue in the mobile format is increasing, and likewise, Snapchat recently launched a new advertising Application Program Interface (API) that makes it easier to buy ad space, in addition to a greater variety of video ads and sponsored filters. Mobile advertising is indeed making its way through with increasing mobile and internet users across the world.
For promotional and corporate videos, and social networking strategy solutions, contact Asiacom.