While having thousands of likes and comments may make a profile or business seem popular, it might have a large number of generic and distant followers or even social media bots!
Every day, thousands of people and brands search the web to find out ways of becoming famous on social media platforms. With many people following social media accounts religiously, it is taking shape of a separate career altogether now. However, without organic followers, there is no scope – and to attract these is not easy.
Asiacom lists some easy ways to attract organic audience for social media profiles.
A particular genre
It is significant for an account to stick to a definite category to attract followers. You are your brand, and your account should focus on that. A great example of a focused concept is AA Living. The famous home decor store focuses on just interiors, lifestyle and do-it-yourself (DIY) posts, which are central to the account’s theme.
Composition, quality, and elements
People ‘like’ what is pleasing to the eyes. It is important to have an aesthetic account and with phone cameras improving over the past few years, no one really has a valid excuse to take bad photos anymore. However, if pictures are all that you’re posting, you’re missing an opportunity to engage. Add a variety of elements to your account other than just pictures of your products – pencil sketches, live chat videos, quote memes, and more.
Posting engaging content on a regular basis is critical to the success of any social media account. People tend to un-follow or are not interested in accounts that are updated thrice a week or even less! Even global brands like Starbucks deliver new content daily, or even several times a day.
The hashtag game
Accounts which are not making use of any hashtag at all, are missing out on a vast potential audience. Make good use of #hashtags. Which does not mean flooding every post with a dozen of them. Many successful social media accounts use hashtags, which aren’t necessarily connected with the post but are engaging and fun to new audiences. However, most of the times, hashtags must be relevant and interesting. The best way is to see what is trending on social media and which hashtag has the maximum value at the time of posting.
Interact with personalised posts
Interacting with others is one of the best ways to attract more followers. Search topics relevant to your business and like pictures others are posting. Never rely on your own content alone to attract new people; be a part of the bigger conversation. Also, it is important to make sure that an account is not only centred on product posts – according to a survey, accounts with a ‘face’ are considered more credible and attract more followers.