Yes, it’s fun but more than just it. This new Instagram feature is about reaching out to more people, telling your story better and brand building. Here is how you can use it better.
It hasn’t been long since the popular photo sharing app, Instagram introduced its new feature allowing users to upload 10 pictures or videos or combination of the two in the same post.
A fun, new way of sharing special moments and ideas, for many users and fans of the app, it is actually a ‘smart’ way of ‘communicating’.
Here is how you can use the feature to your advantage… on both personal and commercial fronts.
If a picture is worth a thousand words, then a series of pictures is definitely worth a story! Pick the nicest of stories from an event and share them in a sequence, communicating what happened as it did. This will enable you to maintain a neat stack of your moments and help your followers or audience understand you better. You could be sharing pictures from your birthday party, a book launch, a bloggers’ meet or any other commercial event and be reaching out to potential new followers as well. Through this story, weaved out of pictures, communicate better and have greater understanding for yourself or your brand.
Explain things better, step-by-step
Share a recipe or a DIY; explain how to fix a flat tire or solve a sum; be creative and be you. If you are a blogger, use the feature to tell a photo story; if you are a company, share what goes into the making of your product. Use it to build a brand for yourself, boost your brand or simply for the joy of sharing.
Break and make a panoramic photo
Imagine splitting a panoramic photo and zooming in on it for a better view. This is not just an interesting way of sharing one single picture but also of highlighting its details. You can also use this app to explore an image that doesn’t fit the square format on Instagram.
Showcase your range
If you are a brand, this feature could be an interesting way of showcasing your product range to your audience. This one platform could be your show window and an engaging and communicative way to reach out. One single window for all your products would also ensure more attraction to your brand and services.
Play with it
Share ideas, thoughts, strategies, statistics and whatever comes to your mind. Place texts on a white background and weave a short story; share what you did in a boardroom with your friends or make your boardroom your new group of friends. Tag different people in different photos in one series and help them connect. Make a series of short quizzes ad be an online quiz wizard. Make a video out of non-motion pictures by putting close captures in a quick series. Be creative, playful and a risk taker, and use the feature to your advantage!