Popular mobile apps are changing the way certain content is being produced online, progressing the way people create and consume data.
One of the first lessons taught in a camera shooting class is to take horizontal shots in order to achieve good frames and achieve a usable end product. The broad shots are also more viable to edit during post-production and are as per the composition rules that every person handling a camera professionally must know. However, it is the tallness of vertical shots that have been taking over social media, making people warm up to a vertical video format instead.
A trend that started with Snapchat, branched out to Facebook and Instagram, with the last one having soared in the content production style. As per expert reports, there are about 300 million Instagram stories being produced every day! The photo-sharing network is said to have about 800 million monthly active users.
Less wonder then, the geeks at the helm of the network came up with tips to better use the trending vertical video format. Here is what the experts have decoded.
- Progress the way people view content
The first key point shared by Instagram’s creators is that there’s a new opportunity to direct the viewers’ vision up and down the screen, as opposed to more traditional, horizontal format. This will make room to tell stories in a vertical way, something that is not done too much. Vertical presentations may also break people’s habit of viewing horizontally and add fresh perspectives to video making and consumption.
However, “This is a controversial topic amongst filmmakers as changing the aspect ratio entirely changes the rules of compositions and the way you view a frame. So, it is a battle between making things look aesthetically appealing or having a wider reach as most people view the online content on their smartphones, which in turn, favours vertical video format,” says Kunal Goel, photographer, filmmaker, director at Filmy Weddings, a film studio in New Delhi.
- Create anime
Vertical content may push creators to produce basic stop-motion animated content. It could be something like making a traditional poster but in the tech way, say experts. Just reminisce the posters on your room’s wall as a kid and imagine it on a screen! This will also be another way of letting the audiences view content in a different way, one that works the up and down way.
- Doodle or design
Another interesting way the vertical video format can be used is by creating the design with differently placed subjects. “Play with Type and Design” is what the Instagram experts are suggesting. Imagine paintings canvases, which are vertical and with similar presentations.