FITUR, organised in Madrid, Spain, is an international event for tourism professionals and leading trade fairs for both inbound and outbound Ibero American markets. The event provides a platform for all the professionals to establish new business alliances, find answers to the changing demand of the market and find what is the latest development happening in the tourism market.
In its last edition of this event held in 2017, the participation rate broke all records. There were 9,893 exhibiting companies from 165 countries or regions and 135,858 trade participants. Adding to this, there was a huge participation from journalists, around of 7,726 journalists were present from 59 countries, this turnout states the importance of FITUR on the international circuit of tourism.