BorderlessLive, the festival for influencer market
A collaboration of WTM London and Traverse is all set for its debut

World Travel Market (WTM) London has launched a brand new festival, BorderlessLive in collaboration with Traverse, one of the leading influencer-marketing agencies, which is days away from celebrating its inauguration in the travel industry.

BorderlessLive, a two-day festival allowing content creators, brands and the community to connect, collaborate, learn, discover, experience, create, inspire and be inspired, is debuting at London’s Tobacco Dock on September 6-7, 2019. This one-of-a-kind event is open to all who have a keen interest in social media, travel, hospitality and the future of influencer marketing.

The event will comprise of two days filled with seminars, conferences, informative talks, workshops and panels. The two-day programme will also see leading experts and content creators take to the four stages- Festival Stage, Live Stage, Networking Room and Creator Stage- offering insights, sharing tips and looking to the future of content and influencer marketing. There will also be an exhibition with global brands and destinations showcasing the latest tech, gadgets, software, social platforms and trends for the influencer industry. Along with the exhibition stands, there will be food trucks, music, bars, chill-out areas and everything else that makes for a fantastic festival atmosphere.

The brand-new festival-style conference and exhibition will be hosting well-known travel brands and destinations including G Adventures, the German National Tourist Board and Make It China.

“G Adventures has been supporting the content creation community for many years. We’re looking forward to seeing some familiar faces and forming new relationships, like-minded individuals and brands. We’ll be exploring ways to work together to demonstrate how travel can be a force for good in the world, as we believe this community has the power to be a voice for positive change,” said Casey Mead, global communications lead, G Adventures.

Commenting on the festival, Olivia Buckley, marketing assistant, Korea Tourism Organisation London Office, said, “We’re most looking forward to meeting passionate creators and sharing ideas. We’re thrilled to have the opportunity to explore innovative ways to introduce Korea to new audiences, and we hope BorderlessLive will be the start of many exciting and long-lasting partnerships!”

Over the past seven years, Traverse has been leading the field in influencer campaigns and conferences. It’s this expertise that has been used to create an engaging and informative conference and seminar programme, specially set up for industry and influencer attendees. Also the team from WTM has been in charge of the best travel industry events on the planet for almost 40 years, their experience and skills will ensure the perfect exhibition takes place across the main floor at one of London’s most stunning event venues.

“We have participated in seminars organised by Traverse at WTM over the past few years. We always found these to be informative and interesting – and we know that BorderlessLive will continue to offer such insight. BorderlessLive allows us the opportunity to meet with and present Austria to key influencers while learning from other brands and destinations,” said Martina Jamnig, director, Austrian National Tourist Office UK.

“Travel & Tourism Marketing (TTM) are delighted to be exhibiting at BorderlessLive on behalf of our tourist board clients Travel Texas, Visit North Carolina, Tennessee Tourism, New Orleans & Company and Massachusetts Office of Travel and Tourism. We are really looking forward to meeting with influencers and informing them of the fantastic experiences, hidden gems and top ‘insta-shots’ to be had in these wonderful destinations,” said Anna Watt, PR manager at Travel & Tourism Market.

Key sessions include “Working with Agencies: The Pros and Cons”, “Personal Branding: Acting like a Business” and “Influencers are dying – Long Live the Content Creators”. Also a panel on “Using Social Media for Positive Social Change” will be hosted by Diversity in Travel Consultant, Martinique Lewis.

So if you are a content creator or want to learn more from some of the biggest influencers and global brands, make sure to join BorderlessLive on September 6-7 at London.