Indian travellers are one of the leading spenders in South Australia as they have spent over AUD 28 million during the year ending in September 2016, which is a surge of 109 pc over the previous year.
According to South Australian Tourism Commission (SATC), the growth in the numbers is largely attributed to a growing interest in the state, leading to an increase in the number of nights spent by Indians, which saw an 18 pc rise over the last year. In 2014-15, Indians had spent AUD 13 million. The South Australia financial year is from October to September.
Indian tourists are among the top five biggest spenders from Asia following China, Singapore, Malaysia and Hong Kong, while holidaying in South Australia.
SATC Regional Director-Southeast Asia and India, Dana Urmonas said, “We are increasingly seeing Indians, with a higher capacity to spend, visiting Adelaide and the surrounds. Over the last year we have made significant progress through our consumer and trade marketing in getting Adelaide onto the itinerary of Indians visiting Australia. We are positive that we will see many more Indians coming on holiday to South Australia.”
Urmonas also added that Indians are increasing their travel budgets year-on-year and are now looking for new destinations and experiences.
According to the Tourism Forecasting Committee, the number of Indians travelling to Australia is expected to see an average annual growth of 6.4 pc through to the financial year 2021-22.The SATC is planning to capitalise on this and increase the number of Indian visitors to South Australia by 10 pc in 2016.
South Australia mainly targets big metro cities like Mumbai, Delhi, Bengaluru and Chennai and the core segments include families, honeymooners and independent leisure travellers in the age group of 25-55 years, Urmonas added.
India is currently the ninth largest source market for Australia as a whole among the top 15 source markets for South Australia. In 2015, 11,000 Indian visitors came to South Australia.
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