Building on annual increase in the number of tourists from India, Indonesia is now targeting at 700,000 visits from India by the end of this year. The Ministry of Tourism of Republic of Indonesia (MoTRI) organises roadshows pan India to unravel the opportunities of visiting the country.
The Indian market bound for Indonesia has been skyrocketing in the last couple of years. In terms of Indian visitors in Indonesia, numbers are increasing year over year. In fact, from January to July this year, there were more than 340,000 Indian visitors to Indonesia.
To further promote Indonesia in the India outbound market, Ministry of Tourism of Republic of Indonesia (MoTRI) is conducting sales missions (tourism roadshows) in the Indian cities of Mumbai, New Delhi and Hyderabad.
The roadshows are aimed at increasing more transaction of tour packages between the Indonesian and Indian tourism industry through business-to-business (B2B) meetings.
Furthermore, Badung, a region with maximum tourism activities in Bali, also held sales mission in conjunction with MoTRI in the cities of Chandigarh, Jaipur, Lucknow and Kolkata this month.
“We are not satisfied by merely good organic growth, we need to challenge ourself and raise the bar,” says Nia Niscaya, deputy minister of Tourism Marketing, MoTRI. “For 2018, the minister has set 700,000 visits as the target for the Indian market and that’s a huge 40 pc target increase from 2017,” she adds.
The ministry is taking additional steps like conducting joint promotion activities with big names in tourism industry in order to ensure that the target is attained by the end of 2018. For India, MoTRI has started this joint promotion with MakeMyTrip. As one of the largest travel portals of India, MakeMyTrip will launch a 360-degree online campaign on its platforms, external websites and social media to promote Indonesia as a preferred destination for families, couples and professionals. This cooperation is expected to bring about 120,000 additional Indian visits.
Rajesh Magow, co-founder and CEO-India, MakeMyTrip said, “We greatly look forward to working with the Ministry of Tourism of Republic of Indonesia to build the tourism momentum in the region. Indonesia, especially Bali is among the top favourite international destination among Indian travellers and this association will help us tap into the massive potential. We will be providing enhanced travel offerings to encourage travellers to explore the beautiful country of Indonesia.”