During the first six months of 2017, Israel Tourism has reached a record high figure with 1.74 million visiting tourists, 26 pc more than the same period in 2016 that saw 1.38 million tourist arrivals and 24 pc more than the same period in 2015. Israel’s total revenue from tourism in the first half of 2017 has hit 9.4 billion shekels.
India is one of the most impressive growth markets for Israel Tourism at the moment. Israel has recorded an exponential growth of 79 pc in Indian arrivals in June compared to the same month last year. Currently, El Al Airlines provides direct connectivity between India and Israel and has three (in the summer) or four (in the winter) weekly flights from Mumbai to Tel Aviv. Other connections to Israel include Turkish Airlines from Mumbai and New Delhi to Tel Aviv (via Istanbul), Ethiopian Airlines from Mumbai and New Delhi to Tel Aviv (via Addis Ababa) and Aeroflot Russian Airlines from New Delhi to Tel Aviv (via Moscow), including other European carriers.
To keep up the momentum of this fantastic growth story, the Israel Ministry of Tourism (IMOT), is conducting their second roadshow for 2017 in India. The roadshow is in a networking workshop format and commenced in Mumbai followed by Delhi, Kolkata, Hyderabad, Bengaluru and Chennai. The Israeli delegation is led by Hassan Madah, director – Israel Ministry of Tourism, India along with Judah Samuel, director – Marketing, Israel Ministry of Tourism, India and includes representative partners from the tourism industry of Israel. The roadshow is witnessing participation of top travel agents, outbound operators and media in each city.
Madah said, “India is one of the world’s fastest-growing outbound tourism markets and an important emerging market for us. Keeping this in mind, we have increased our investments heavily in India. We are certain that our continued efforts in targeting the Indian holiday planners through our specially designed advertising campaign for India – ‘Begin your journey to Israel now’ – will yield even better results by the year end.”
“Over 34,000 Indians have already visited Israel in the last seven months of 2017 marking a growth of 36 pc in Indian tourist arrivals. The historic visit of Indian Prime Minister Narendra Modi to Israel has sparked a renewed interest among Indians to visit Israel and we want to leverage this to increase destination awareness among Indian travel trade and MICE agents. The response across the cities are very positive and promising,” Madah added.
“Israel is an emerging destination for the Indian traveller and tourist arrivals have been growing from India to Israel over the last couple of years. We wanted to tap new markets, so we decided to conduct more roadshows. The response we are receiving in all the cities are quite encouraging and promising. We are working towards increasing our leisure and MICE travellers while continuing our focus on existing segments using different mediums, including investing in advertising campaigns, and continuing to build and strengthen our travel trade relationships in the Indian market,” he concluded.
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