ITB Asia, the travel show that takes place at the Sands Expo and Convention Centre, Marina Bay Sands, Singapore promises to deliver another year of thought-provoking and inspiring content to industry practitioners as part of its conference programme.
Themed ‘Bold Thoughts, Bold Moves’, the conference will bring together thought leaders from across the MICE, Leisure, Corporate, and Travel Tech sectors for high-level discussions on the trends that are galvanising change in the travel industry. Across the three days of the conference, attendees will have the opportunity to experience over 100 sessions featuring insights from more than 260 speakers.
ITB Asia is perceived as an important event from Indian travel industries’ angle, however recently more focus is given on the growing Chinese market. To separately tap the thriving Indian market ITB has planned to test the water on its own by launching an ITB India show in 2020.
“ITB Asia is bringing together key industry players, both existing and emerging, who are shaping the future of travel. This is the opportunity not just to identify the clearest opportunities, products, services and technologies, but to debate and collaborate on how to maximise their potential, for the benefit of providers and travellers alike,” said Katrina Leung, the managing director of Messe Berlin (Singapore), the organiser of ITB Asia.
Knowledge Theatre to host ITB Asia 2019 keynote discussions
‘Bold Thoughts, Bold Moves’ will feature a wide range of themed sessions, including Corporate Travel, Travel & Tech, Destination Marketing and Muslim Travel. Keynote discussions will be held in ‘Knowledge Theatre’, ITB Asia 2019’s main stage. On Day One, speakers from American Express Global Business Travel (AMEX GBT), CTrip, CWT, Sabre and Traveloka will assess the future of technology, sharing insights on innovations that will shape the travel ecosystem and how consumers’ mindsets and travel behaviour will be affected by them. Day Two will include a keynote session on the future of travel distribution. Speakers from Agoda, Hotelbeds, KAYAK and TripAdvisor will outline how they innovate to remain competitive in a fast-evolving industry. Day Three features representatives from companies such as Booking.com, OYO Hotels & Homes, and Thomas Cook China who will be uncovering the potential that Chinese travellers’ evolving preferences will offer to businesses, brands and retailers.
Baidi Li, the regional director, Asia Pacific, of TripAdvisor Experiences said, “The tours, activities and attractions industry is rapidly changing with new technological advancements reshaping nearly every aspect of the sector. As this industry moves further online, it’s critical for operators of all sizes to connect their business and adapt to new traveller needs.”
In addition to the business travel trendsetters, featured in ITB Asia’s conference line-up, corporate partner, Association of Corporate Travel Executives (ACTE), will again be organising its exclusive Corporate Travel Day on Day Two of the show. Attendees can look forward to a line-up of relevant discussion topics, with experts sharing the emerging trends and best practices that are defining the future of this travel sector.