Korean Festival in Gurugram to promote South Korea as a tourist destination
The Korea Tourism Organization is planning to host a Korean Festival at Ambience Mall in Gurugram between November 25-26, 2017, to encourage Indian tourists to visit South Korea. The two-day event aims to familiarise Indian tourists with South Korean culture and tourist destinations.
Speaking on the Korea Festival 2017, Jong Sool Kwon, director of Korea Tourism organisation said, “The bilateral relationship between India and South Korea is based on a long history of friendship and it has grown in various aspects. There needs to be mutual understanding of each other’s legacy, history and culture. Such festivals help in a great way to fortify and deepen the understanding.”
The festival will have various attractions for participants, such as, food counters with Korean cuisine, face painting, hanguel calligraphy stalls, live performances by Korean pop groups and tourism booths displaying Korean history, culture and tourist attractions.
In order to promote regional tourism, the festival will also witness participation from regional tourism boards and other tourism related organisations of South Korea, such as, Gyeonggi Tourism Organization, Gimhae City, Busan Metropilitian City, Busan Tourism Organization, Jeollabuk Do, Gwangju Metropolitan City, Gwangju Convention & Visitors Bureau, Incheon International Airport Corporation and Visit Korea Committee.
It is believed that this new initiative will push Indian travellers to explore South Korea as a tourist destination. Statistically, Korea has seen a downward trend in the total number of Indian traveller arrival; however, the country has witnessed an average growth of more than 15 pc in the total number of Indian traveller arrivals since the past three years.
India is the fastest growing outbound market and has been ranked next to China with a prediction to reach 50 million by 2020 as per United Nations World Tourism Organisation (UNWTO). In terms of market size, according to the World Travel & Tourism Council’s Travel & Tourism Economic Impact, the total expenditure on outbound travel in India is projected to be INR 1,605 billion in 2024.
Recently Korea Tourism Organization also organised a shopping tourism festival for foreign tourists called Korea Grand Sale, in order to increase consumer spending and number of foreign tourists visiting Korea from January 20 to February 28, 2017.
Jong Sool Kwon further added, “Indian travellers are exploring world like never before. They are evolved travellers who like immersive experiences to soak in a destination. Number of Indians travelling abroad has increased three-fold in the last one decade.” Talking about South Korea as a tourist destination, the director also said, “South Korea is a land of green, hilly countryside, centuries-old Buddhist temples and offers an unadulterated tinge of adventure to international travellers. We hope to reach a large section of aspiring Indian travellers and tap into exponentially growing Indian tourism sector through the Korea festival.”
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