An agreement was signed between the tourism board of Malaysia and the airport operators of Hyderabad and Malaysia, to promote Indian footfall in the land of islands.
A tripartite Memorandum of Agreement (MoA) has been signed among GMR Hyderabad International Airport Ltd. (GHIAL), Malaysia Airports Holdings Berhad (MAHB) and Malaysia Tourism Promotion Board (MTPB) in the state of Hyderabad, India, recently.
The memorandum aims to achieve two objectives; first, to promote Malaysian tourism the state of Telangana and South Central India, second, to position Hyderabad as a gateway to Malaysia.
The signatories of the memorandum included SGK Kishore, CEO, GHIAL, Datuk Mohd Badlisham Ghazali, Managing Director, MAHB, Abdul Khani Daud, Deputy Director General (Promotion), MTPB. on October 26, 2017, the memorandum was signed in the presence of Hidayat Abdul Hamid, High Commissioner of Malaysia and other members of the participating organisations.
Statistically, India is the sixth largest tourism source market for Malaysia and with 213 weekly flights from Kuala Lumpur to various cities of India, there has been an average growth of 9 pc in the passenger traffic between Malaysia and India since 2015.
Adding to the facts mentioned above, Mirza Mohammad Taiyab, Director General at Tourism Malaysia, said, “India has always been our major source of the tourist market, in fact in the last 20 years we have seen the growth from India to be the best from any country.”
The reason behind choosing Hyderabad International Airport as a strategic partner can be cited in the 56 pc of growth recorded in the domestic transfer passengers at Rajiv Gandhi International Airport (RGIA) of Hyderabad for the Financial Year of 2017 (FY17). With the increasing passenger traffic and an extensive route network, RGIA has proven to be the ‘Gateway Choice’ in Southern and Central Indian Region. Further, the trend shows that over 100,000 passengers travel between Hyderabad and Malaysia every year.
To boost the tourism traffic in Malaysia, the MOA involves several new initiatives such as; collaborative market research, strategy development, promotional campaigns and marketing efforts. SGK Kishore of GHIAL said, “This MoA is first of its kind. It is a strategic initiative, to enhance the outbound tourism from our catchment region to key international destinations, to enhance RGIA’s international connectivity and traffic growth. We are hopeful that through these efforts we can encourage a new segment of potential tourists from our region. This, in turn, will help the airlines operating between Hyderabad and Malaysia, thus providing greater tourism and connectivity options for people in the State of Telangana and adjoining regions.”
Expressing his opinion on this new agreement, Datuk Mohd Badlisham Ghazali of MAHB, mentioned, “We are delighted to partner MTPB and GHIAL. This mutually beneficial three-way partnership will enhance the visibility of Malaysia’s tourist attractions in Hyderabad and surrounding areas”