Switzerland Tourism promotes ski tourism for the Indians
Global Travel Trade ,
News - India Outbound
Showcases winter destinations in the five-city roadshow
Switzerland Tourism organised a multi-city roadshow in Mumbai, Hyderabad, Ahmedabad, Chennai and Delhi to introduce new attractions, experiences and activities to promote destination Switzerland.
In a bid to make travellers familiar with the lesser-known destinations in Switzerland, alongside the popular ones, Switzerland Tourism organised the five-city trade show. The mountainous Central European country is famous for the Alps, its myriad lakes – Lake Constance, Lake Maggiore, Lake Geneva; medieval quarters, Swiss watches and chocolates among other things.
The roadshow witnessed new participants this year, among whom was Aletsch Arena, a luxury hotel from Villars Chalet Royale. Other partners were St. Moritz, Davos Klosters, Interlaken, Gstaad, Lucerne and the Lake Geneva Region. A special B2B session was held in each city allowing the Indian travel agents to meet and discusses business prospects with the Swiss delegations.
Claudio Zemp, Director, India, Switzerland Tourism, said, “2017 has been a remarkable year for Switzerland Tourism with Ranveer Singh coming on board and promoting the destination with his charm, unmatched energy and fun personality which thoroughly matches the image Switzerland Tourism wanted to portray. In terms of growth from India, we had a fantastic year with a year to date growth of 25.1 pc more overnights, Switzerland welcomed 23.9 pc more Indians in 2017 as compared to the same period in 2016. For the coming year, the country has a lot to offer in terms of adventure, food, cuisine, new unexplored destinations and unique experiences. We are thankful to our partners for their continued support and we hope that we welcome more tourists for the upcoming season. ”
Ritu Sharma, Deputy Director, Switzerland Tourism India, stated that in the past few years, Switzerland tourism has upped the ante to attract more tourists from India. In 2016, 350,000 Indians travelled to Switzerland, up 3 pc from 2015. She says, “Apart from the key metros, we are also penetrating into tier I & II cities by conducting training sessions in these markets to ensure that the travel trade is well equipped to answer queries relating to our campaigns and offerings.”
She further added, “We have also witnessed the Indian travel pattern change over the last few years. May and June used to be the biggest month for Indian tourists in Switzerland, however, this trend is now changing and even though these months are prevalent, the travel graph now ranges from May to October. So far, 2017 has been phenomenal as there has been an increase in overnight stays and the numbers are growing up. As Indians are getting more adventurous, we are now also introducing winter as a season here. We have special offers like the ‘First ski experience’ which is meant for newbies to snow sports who would like to try their hand at skiing – 25 ski resorts offer this package which includes ski clothes, equipment, ski pass as well a three-hour lesson with a ski instructor which is perfect for the Indians.”
With an initial focus to attract the winter tourists, the tourism board offers multiple options for the snow-loving visitors, ranging from skiing, sledging and snowboarding to extensive shopping sprees at the Christmas markets. They are also encouraging tourists to try out their new open-air hot springs and igloo stays for a break from the chilly weather.
The Summer 2018 focus will be packed with an array of adventure activities such as biking, mountain biking, sky-diving, wakeboarding, canyoning combined with Switzerland’s best touristic and natural highlights.
Previously, Switzerland Tourism CEO, Juerg Schmid, stated that India is among the top 10 source market for Switzerland and is positioned eighth and is third as the long haul source market.