The Scandinavian Tourist Board in India organised ‘Tête à tête with Scandinavian partners’ today in New Delhi in an attempt to unravel the opportunities of visiting the three Scandinavian nations – Denmark, Norway and Sweden.
Building on annual increase in the number of tourists from India, Scandinavia commits to further development of tourism, with introducing new experiences in the region.
The Scandinavian Tourist Board in India outlined strategies for the Indian market during a networking event ‘Tête à tête with Scandinavian partners’ in New Delhi today.
India remains one of the most significant source markets in terms of visitors for Scandinavia. With its historic cities, mountain lakes, northern lights, Vikings, and endless other unique experiences, the region attracts significant Indian visits throughout the year, reflected by the ever-growing demand.
“Scandinavia is indeed unique because this region has everything to offer – history, royalty, design, northern lights, the mid-night sun, Vikings, etc. The Indian market is important for the entire world and it is the same for Scandinavia. I think today in India, we see cities with a lot of pollution and we want our Indian travellers to experience the nature in Scandinavia, to break away to these quiet places,” Mohit Batra, India Representative, Scandinavian Tourist Board, told MIG.
Held by tourism boards of Denmark, Norway and Sweden, along with cruise and voyage companies, the event showcased options that lay ahead to be explored for Indian travellers visiting Scandinavia. The three Scandinavian countries offer a melange of experiences, which are yet to be availed by many Indian travellers, and the event sought to show the plethora of options and the ease of access to these countries.
The event witnessed a series networking sessions with the participation of Scandinavian travel partners like Fjord Norway, Viking Line, The Flam Railway, etc., to familiarise the Indian tourism professionals and individuals with offers. “Copenhagen is a city of constant developments. There are new attractions – museums, hotels and restaurants, amongst others, coming up every now and then. Amongst the new attractions, we have the Copenhagen hill, which is the first hill in the city. Based on a new technology, the operations on the hill will use waste to generate electricity and carry out other operations. Copenhagen doesn’t have that much waste, so we will import waste from other countries around us. On top of the mountain, there will be an artificial skiing slope where people can ski all year round. It will open in spring 2018,” said Ditte Furstrand Nutofte, Project Manager, Market relations, Copenhagen.
“We have been receiving very good numbers from the Indian market for many years now, and we want to represent Denmark in a new light with 5 new trails which include the royal history, design and architecture, and Denmark for kids,” added Flemming Bruhn, Director, Visit Denmark.
While Denmark is famous for its ‘fjords’ and northern lights, Sweden is home to great design and technology. “Visit Sweden works with 13 different markets across the world and India is one of the growing markets for us. We have group travellers from India, solo travellers and the niche travellers who do not have any specific agenda in mind but they just want to discover the beauty of Scandinavia,” Ruth Dolla, Project Manager India, Visit Sweden.
“We have received around 15 pc accumulated growth as compared to last year, for Indian bednights to Sweden, and month per month growth has been around 35 pc. In terms of potential, it is one of the most important markets for us because by 2050 we will see around 50 million Indian travellers travelling abroad, and we want to capturing a part of that number,” she added.