Thailand, known for being a top choice for Indians has been diversifying its products by promoting new destinations as well as experiences.
Thailand stands as a choice destination for many in and outside of Asia, as the country offers a diverse range of experiences and activities that suit various types of travelers. As it remains an extremely popular destination for outbound Indian tourists, Thailand seeks to sustain as well as expand these numbers while also targeting quality tourists. Weddings, families as well as women travellers have found a focus now, with a community based tourism model that seeks to promote sustainability.
Yuthasak Supasorn, Governor of the Tourism Authority of Thailand stated “We are happy to welcome Indian tourists but would like the numbers to increase. Thailand is also focusing on promoting new products such as golf tourism, wedding destinations as well as family tourism to multiply tourist arrivals.” He added, “Some destinations remain unknown and we would invite travellers to explore these as well.”
As Thailand has taken to a community based model of tourism wherein local, indigenous communities and products are being placed in the centre, Kobkarn Wattanavrangkul, Minister of Tourism and Sports shared, “The country has 264 community-based tourism projects now and would be adding another 99 in the course of the next year.” She also highlighted how the new trend of community based tourism was not only an attractive product for new age travellers but also a way to benefit and build the local communities.
Additionally, Srisuda Wanapinyosak, Deputy Governor for International Marketing, Asia and South Pacific, Tourism Authority of Thailand informed, “Thailand has been promoting so far what we call 12 Hidden Gems. These are rather undiscovered destinations which are relatively easy to access yet they offer a cultural and authentic experience for visitors. These sites are both historical with several temples and other archaeological heritage as well as natural, with beautiful geographical settings showcasing the geo-diversity of Thailand.”
Women in focus
As Thailand has undertaken roadshows to promote its new products, other products such as adventurous weddings on elephant back, on the hills and underwater are in highlight as well as family oriented packages. Wattanavrangkul says, “Though Pattaya is already popular, there are several new additions regularly that include fun spaces for children.” As shared by Wattanavrangkul and Wanapinyosak, women are in for a special treat in Thailand in August particularly, with several opportunities available for them to explore as well as several tailor-made experiences being created to cater to women.
Some of these include cooking classes, wellness and spa treatments, elephant caretaking as well as beautification and muay thai classes. “We are pleased that the Women’s Journey Thailand Campaign has received tremendous support from the related authorities and the private sector for two consecutive years, and has helped encourage women travellers from around the world to visit Thailand to enjoy a huge range of activities, special deals, discounts and privileges throughout this special month of August,” concluded Wanapinyosak.