Following the success stories of ITB Asia (Singapore), and after a good report on the maiden edition in 2017, the second edition of ITB China will take place at the Shanghai World Expo Exhibition and Convention Centre from May 16 to 18 2018.
The organisers hosted an exclusive preview of the show to 120 global attendees where it was projected that the 2018 edition expects approximately 15,000 visitors, 700 exhibitors and 800 buyers from 70 countries.
David Axiotis, General Manager of ITB China said: ”I am delighted to say that in its second year ITB China is again making a strong step forward by even surpassing the success of its premiere in 2017. The overall scale of the show has significantly increased, and the attendees can look forward to an even more diversified content and networking programme.”
Commenting on the Indian participation in the show, Axiotis said, “We have a few Indian exhibitors and India is also an upcoming destination market for Chinese outbound travellers. ITB China is not an addition to ITB Asia, but it is different in its focus solely on the big Chinese inbound and outbound market. Indian buyers and sellers will be highly benefitted from the B2B networking sessions being scheduled for them.”
This year’s partner destination is Finland, who will be the co-host of ITB China’s official opening dinner with some 600 guests attending and will also have information on its wide range of tourism products in the display hall. ITB China 2018 is an official partner event of the EU China Tourism Year, an initiative that has been jointly announced by the Chinese government and the EU Commission promoting touristic and cultural exchanges between China and Europe. Hotel industry giant, Wyndham Hotel Group has become the official partner hotel of the second edition of ITB China. The group operates more than 8.000 hotels worldwide, among which more than 1.400 hotels in China alone. ITB China also brings up two strategic partnerships in 2018 to mutually promote each other as well as to enhance business opportunities and raise global awareness for the Chinese tourism industry: The China Tourism Academy, a research institution directly under the China National Tourism Administration (CNTA) with a focus on studies in the tourism industry, such as tourism research, data analysis and tourism promotion. Another strategic partner is the China Tourism Association (CTA). The CTA, founded in 1986, is the largest industry association for China’s travel and tourism industry with some 4,000 members covering all major travel verticals of the industry.