advertising campaigns

Ten Amul adverts that have captivated India

Ten Amul adverts that have captivated India

May 10, 2017

The Indian dairy giant, Amul, has long captured the envy of print and more recently social media by transforming product campaigns to works of art with socially relevant angles adeptly attached to them. The blue-haired, Amul girl has since been the darling of Indian press.

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Befikre, the first Bollywood film shot entirely in France

Befikre, the first Bollywood film shot entirely in France

October 12, 2016

Befikre, an Indian comedy directed by Aditya Chopra, is scheduled to be released on December 9. It now holds the distinction of becoming the first Bollywood film shot entirely in France, thanks notably to the international tax rebate introduced on January 1 there.

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