asiacom articles

Social media platforms thrive to increase credibility

Social media platforms thrive to increase credibility

August 10, 2018

In an attempt to increase reliability of information, provide digital literacy and aiming to keep people updated with latest news trends around the world, social networking platforms are coming up with in-app news features and educational programmes.

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Does your website offer a user-friendly experience?

Does your website offer a user-friendly experience?

August 4, 2018

An ideal user experience encompasses interconnected functionality, navigation and design. Here are some basic website features to increase customer engagement and decrease bounce rates.

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Lesser known Gmail know-how and shortcuts

Lesser known Gmail know-how and shortcuts

May 24, 2018

One of the most widely used e-mail platforms, Gmail is regularly updated by Google with new features to make the service more effective and time saving. Here are some of the lesser known tricks and shortcuts.

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Brands enter kids’ ‘cartoon’ spaces to market

Brands enter kids’ ‘cartoon’ spaces to market

May 19, 2018

The amount of time young children spend in front of screens might raise some eyebrows, but for marketers, it is an opportunity. As brands switch their marketing target to ‘kids and teens’, parents raise questions on how these are affecting the minds of their kids.

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Advertising trends that will take over in 2018

Advertising trends that will take over in 2018

May 11, 2018

With the ever-evolving technologies that are influencing consumer behaviour, there are new methods and mediums to experiment. Here are some emerging advertising trends, which will make it easier and interesting to reach your target audience.

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The rise of social commerce

The rise of social commerce

May 6, 2018

Social media has changed the way people interact. From royalty-free music to paid partnerships that are becoming an important part of social networking sites, these platforms are now tying up with brands to offer smooth shopping experience on social media.

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Essentials to combating cyber threats

Essentials to combating cyber threats

April 26, 2018

With increasing cyber security breaches, technology is both convenient and critical for businesses as well as for individuals. However, there is plenty that can be done to create a secure data environment.

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The rise of storytelling on social media

The rise of storytelling on social media

February 9, 2018

Adaptation of real-time stories feature by social networking platforms has changed the way in which people share on the internet. With the 24-hour format, posts have become more narrative and relatable, helping businesses to grab a big piece of the pie.

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Integrating artificial intelligence into businesses

Integrating artificial intelligence into businesses

January 21, 2018

With endless possibilities, corporations across the globe are progressively switching to employ artificial intelligence (AI). As the machine learning facility succours businesses with a competitive advantage, here is a brief guide on how to integrate it, despite challenges.

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Holiday campaigns to watch out for

Holiday campaigns to watch out for

December 29, 2017

With the Christmas and New Year cheer around the world, brands come up with innovative engagements every year to express their key business values and to increase sales.

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How social media bots are influencing our everyday life

How social media bots are influencing our everyday life

December 22, 2017

Social media bots on the World Wide Web have emerged as major influencers in shaping public opinion by acting as incessant forces. However, not only social networking but these have also entered shopping sites and online booking platforms.

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Influencer marketing at its best

Influencer marketing at its best

November 22, 2017

As social media continues to evolve its theories, a growing number of businesses are turning to social networking influencers with dedicated followers, to spark word-of-mouth and for an increased organic reach.

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