asiacom articles
Social media platforms thrive to increase credibility
August 10, 2018
In an attempt to increase reliability of information, provide digital literacy and aiming to keep people updated with latest news trends around the world, social networking platforms are coming up with in-app news features and educational programmes.
Read MoreDoes your website offer a user-friendly experience?
August 4, 2018
An ideal user experience encompasses interconnected functionality, navigation and design. Here are some basic website features to increase customer engagement and decrease bounce rates.
Read MoreLesser known Gmail know-how and shortcuts
May 24, 2018
One of the most widely used e-mail platforms, Gmail is regularly updated by Google with new features to make the service more effective and time saving. Here are some of the lesser known tricks and shortcuts.
Read MoreBrands enter kids’ ‘cartoon’ spaces to market
May 19, 2018
The amount of time young children spend in front of screens might raise some eyebrows, but for marketers, it is an opportunity. As brands switch their marketing target to ‘kids and teens’, parents raise questions on how these are affecting the minds of their kids.
Read MoreAdvertising trends that will take over in 2018
May 11, 2018
With the ever-evolving technologies that are influencing consumer behaviour, there are new methods and mediums to experiment. Here are some emerging advertising trends, which will make it easier and interesting to reach your target audience.
Read MoreThe rise of social commerce
May 6, 2018
Social media has changed the way people interact. From royalty-free music to paid partnerships that are becoming an important part of social networking sites, these platforms are now tying up with brands to offer smooth shopping experience on social media.
Read MoreEssentials to combating cyber threats
April 26, 2018
With increasing cyber security breaches, technology is both convenient and critical for businesses as well as for individuals. However, there is plenty that can be done to create a secure data environment.
Read MoreThe rise of storytelling on social media
February 9, 2018
Adaptation of real-time stories feature by social networking platforms has changed the way in which people share on the internet. With the 24-hour format, posts have become more narrative and relatable, helping businesses to grab a big piece of the pie.
Read MoreIntegrating artificial intelligence into businesses
January 21, 2018
With endless possibilities, corporations across the globe are progressively switching to employ artificial intelligence (AI). As the machine learning facility succours businesses with a competitive advantage, here is a brief guide on how to integrate it, despite challenges.
Read MoreHoliday campaigns to watch out for
December 29, 2017
With the Christmas and New Year cheer around the world, brands come up with innovative engagements every year to express their key business values and to increase sales.
Read MoreHow social media bots are influencing our everyday life
December 22, 2017
Social media bots on the World Wide Web have emerged as major influencers in shaping public opinion by acting as incessant forces. However, not only social networking but these have also entered shopping sites and online booking platforms.
Read MoreInfluencer marketing at its best
November 22, 2017
As social media continues to evolve its theories, a growing number of businesses are turning to social networking influencers with dedicated followers, to spark word-of-mouth and for an increased organic reach.
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