asiacom digital articles

Does your website offer a user-friendly experience?

Does your website offer a user-friendly experience?

August 4, 2018

An ideal user experience encompasses interconnected functionality, navigation and design. Here are some basic website features to increase customer engagement and decrease bounce rates.

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Customise your Instagram stories with these apps

Customise your Instagram stories with these apps

June 11, 2018

As businesses increasingly narrate professional stories via visual mediums, the Instagram story format is gaining momentum. Here are some useful apps to edit your stories better, make them fun, and thus increase engagement.

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Lesser known Gmail know-how and shortcuts

Lesser known Gmail know-how and shortcuts

May 24, 2018

One of the most widely used e-mail platforms, Gmail is regularly updated by Google with new features to make the service more effective and time saving. Here are some of the lesser known tricks and shortcuts.

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Brands enter kids’ ‘cartoon’ spaces to market

Brands enter kids’ ‘cartoon’ spaces to market

May 19, 2018

The amount of time young children spend in front of screens might raise some eyebrows, but for marketers, it is an opportunity. As brands switch their marketing target to ‘kids and teens’, parents raise questions on how these are affecting the minds of their kids.

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Advertising trends that will take over in 2018

Advertising trends that will take over in 2018

May 11, 2018

With the ever-evolving technologies that are influencing consumer behaviour, there are new methods and mediums to experiment. Here are some emerging advertising trends, which will make it easier and interesting to reach your target audience.

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Essentials to combating cyber threats

Essentials to combating cyber threats

April 26, 2018

With increasing cyber security breaches, technology is both convenient and critical for businesses as well as for individuals. However, there is plenty that can be done to create a secure data environment.

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Enhancing music experience on social media

Enhancing music experience on social media

March 15, 2018

Social media has completely changed the way people interact with each other. And, with music becoming an important part of conversations on these platforms, networking sites are tying up with bands and musicians to enhance music experience on social media.

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Digital marketing trends in 2018

Digital marketing trends in 2018

February 23, 2018

Today, when social media marketing and promotions are in full swing, emerging trends like videos and Internet bots are progressively taking over other traditional ways of marketing.

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The rise of storytelling on social media

The rise of storytelling on social media

February 9, 2018

Adaptation of real-time stories feature by social networking platforms has changed the way in which people share on the internet. With the 24-hour format, posts have become more narrative and relatable, helping businesses to grab a big piece of the pie.

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The art of addressing consumer criticism on social media

The art of addressing consumer criticism on social media

February 5, 2018

Immediate backpedalling on an online criticism is the first obvious reflex. However, it is best to hold back and try these alternatives to handle social media criticisms.

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Integrating artificial intelligence into businesses

Integrating artificial intelligence into businesses

January 21, 2018

With endless possibilities, corporations across the globe are progressively switching to employ artificial intelligence (AI). As the machine learning facility succours businesses with a competitive advantage, here is a brief guide on how to integrate it, despite challenges.

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The importance of organic followers

The importance of organic followers

January 5, 2018

While having thousands of likes and comments may make a profile or business seem popular, it might have a large number of generic and distant followers or even social media bots!

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