asiacom digital
Social media platforms thrive to increase credibility
August 10, 2018
In an attempt to increase reliability of information, provide digital literacy and aiming to keep people updated with latest news trends around the world, social networking platforms are coming up with in-app news features and educational programmes.
Read MoreDoes your website offer a user-friendly experience?
August 4, 2018
An ideal user experience encompasses interconnected functionality, navigation and design. Here are some basic website features to increase customer engagement and decrease bounce rates.
Read MoreIn-built analytics & tools in social media apps
July 26, 2018
There are various tools and mechanisms to evaluate follower behavioural patterns and build successful social media campaigns. However, many networking platforms have integral features to analyse account performance and much more.
Read MoreWhat is your social media ROI?
July 13, 2018
Though social media may be the new route for businesses to attract customers, generating desired results on these platforms is not a cakewalk. Since networking sites are filled with numerous ways for visitor conversion, here are some ways to effectively gauge if your strategies a...
Read MoreVideo streaming platforms for Vloggers
July 6, 2018
If you are into video blogging, not only YouTube but also look beyond to upload your videos. Here are some video-sharing platforms to improve visibility that allow you to broadcast, monetise and analyse video content.
Read MoreLesser known Gmail know-how and shortcuts
May 24, 2018
One of the most widely used e-mail platforms, Gmail is regularly updated by Google with new features to make the service more effective and time saving. Here are some of the lesser known tricks and shortcuts.
Read MoreBrands enter kids’ ‘cartoon’ spaces to market
May 19, 2018
The amount of time young children spend in front of screens might raise some eyebrows, but for marketers, it is an opportunity. As brands switch their marketing target to ‘kids and teens’, parents raise questions on how these are affecting the minds of their kids.
Read MoreEnhancing music experience on social media
March 15, 2018
Social media has completely changed the way people interact with each other. And, with music becoming an important part of conversations on these platforms, networking sites are tying up with bands and musicians to enhance music experience on social media.
Read MoreDigital marketing trends in 2018
February 23, 2018
Today, when social media marketing and promotions are in full swing, emerging trends like videos and Internet bots are progressively taking over other traditional ways of marketing.
Read MoreBuilding brand awareness on social media
February 16, 2018
Gone are the days when advertising and outdoor campaigns were amongst the most effective strategies to market products and inform people about emerging brands. Today, in the time of social media dominance, businesses are turning to online networking platforms to increase their br...
Read MoreThe rise of storytelling on social media
February 9, 2018
Adaptation of real-time stories feature by social networking platforms has changed the way in which people share on the internet. With the 24-hour format, posts have become more narrative and relatable, helping businesses to grab a big piece of the pie.
Read MoreThe art of addressing consumer criticism on social media
February 5, 2018
Immediate backpedalling on an online criticism is the first obvious reflex. However, it is best to hold back and try these alternatives to handle social media criticisms.
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