asiacom digital

Social media platforms thrive to increase credibility

Social media platforms thrive to increase credibility

August 10, 2018

In an attempt to increase reliability of information, provide digital literacy and aiming to keep people updated with latest news trends around the world, social networking platforms are coming up with in-app news features and educational programmes.

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Does your website offer a user-friendly experience?

Does your website offer a user-friendly experience?

August 4, 2018

An ideal user experience encompasses interconnected functionality, navigation and design. Here are some basic website features to increase customer engagement and decrease bounce rates.

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In-built analytics & tools in social media apps

In-built analytics & tools in social media apps

July 26, 2018

There are various tools and mechanisms to evaluate follower behavioural patterns and build successful social media campaigns. However, many networking platforms have integral features to analyse account performance and much more.

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What is your social media ROI?

What is your social media ROI?

July 13, 2018

Though social media may be the new route for businesses to attract customers, generating desired results on these platforms is not a cakewalk. Since networking sites are filled with numerous ways for visitor conversion, here are some ways to effectively gauge if your strategies a...

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Video streaming platforms for Vloggers

Video streaming platforms for Vloggers

July 6, 2018

If you are into video blogging, not only YouTube but also look beyond to upload your videos. Here are some video-sharing platforms to improve visibility that allow you to broadcast, monetise and analyse video content.

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Lesser known Gmail know-how and shortcuts

Lesser known Gmail know-how and shortcuts

May 24, 2018

One of the most widely used e-mail platforms, Gmail is regularly updated by Google with new features to make the service more effective and time saving. Here are some of the lesser known tricks and shortcuts.

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Brands enter kids’ ‘cartoon’ spaces to market

Brands enter kids’ ‘cartoon’ spaces to market

May 19, 2018

The amount of time young children spend in front of screens might raise some eyebrows, but for marketers, it is an opportunity. As brands switch their marketing target to ‘kids and teens’, parents raise questions on how these are affecting the minds of their kids.

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Enhancing music experience on social media

Enhancing music experience on social media

March 15, 2018

Social media has completely changed the way people interact with each other. And, with music becoming an important part of conversations on these platforms, networking sites are tying up with bands and musicians to enhance music experience on social media.

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Digital marketing trends in 2018

Digital marketing trends in 2018

February 23, 2018

Today, when social media marketing and promotions are in full swing, emerging trends like videos and Internet bots are progressively taking over other traditional ways of marketing.

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Building brand awareness on social media

Building brand awareness on social media

February 16, 2018

Gone are the days when advertising and outdoor campaigns were amongst the most effective strategies to market products and inform people about emerging brands. Today, in the time of social media dominance, businesses are turning to online networking platforms to increase their br...

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The rise of storytelling on social media

The rise of storytelling on social media

February 9, 2018

Adaptation of real-time stories feature by social networking platforms has changed the way in which people share on the internet. With the 24-hour format, posts have become more narrative and relatable, helping businesses to grab a big piece of the pie.

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The art of addressing consumer criticism on social media

The art of addressing consumer criticism on social media

February 5, 2018

Immediate backpedalling on an online criticism is the first obvious reflex. However, it is best to hold back and try these alternatives to handle social media criticisms.

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