asiacom digital

Optimising websites to increase conversion rates

Optimising websites to increase conversion rates

January 29, 2018

Visitor conversion is undoubtedly a significant factor for the success of any business with a website. While Search Engine Optimisation (SEO) and content form a major part of it, there are other elements, which need attention.

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Integrating artificial intelligence into businesses

Integrating artificial intelligence into businesses

January 21, 2018

With endless possibilities, corporations across the globe are progressively switching to employ artificial intelligence (AI). As the machine learning facility succours businesses with a competitive advantage, here is a brief guide on how to integrate it, despite challenges.

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The importance of organic followers

The importance of organic followers

January 5, 2018

While having thousands of likes and comments may make a profile or business seem popular, it might have a large number of generic and distant followers or even social media bots!

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Holiday campaigns to watch out for

Holiday campaigns to watch out for

December 29, 2017

With the Christmas and New Year cheer around the world, brands come up with innovative engagements every year to express their key business values and to increase sales.

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How social media bots are influencing our everyday life

How social media bots are influencing our everyday life

December 22, 2017

Social media bots on the World Wide Web have emerged as major influencers in shaping public opinion by acting as incessant forces. However, not only social networking but these have also entered shopping sites and online booking platforms.

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Blog design trends 2017

Blog design trends 2017

September 11, 2017

Besides a good narrative, bloggers are now bringing appropriate designs into focus to visually attract traffic to their platform. Playing with the right design and hues can make a website look appealing and is important to the success of website homepages.

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Why businesses are switching to Instagram marketing

Why businesses are switching to Instagram marketing

September 5, 2017

As the trend to narrate professional stories via visual mediums is increasing, more than five billion businesses worldwide are promoting their brands on Instagram.

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Mobile video editing platforms for marketers

Mobile video editing platforms for marketers

August 23, 2017

With ever-changing preferences of audiences on social platforms, social media marketing and promotions via videos and GIFs are in full swing, progressively taking over pictures and written content.

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Five easy ways to keep social media accounts secure

Five easy ways to keep social media accounts secure

July 20, 2017

As social media profiles are increasingly becoming a major part for businesses for promotions, advertisements and engaging customers as well as clients, it is essential for companies and individuals to prepare for the rising security hazards across various social media platforms....

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Growing population of Internet users in India

Growing population of Internet users in India

June 15, 2017

According to a recent report released by the American multinational Cisco Systems, Internet users in India are expected to grow two fold by 2021 - from 373 million users in 2016 to 829 million, which forms approximately 59 pc of the Indian population.

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Free tools to track and improve SEO performance

Free tools to track and improve SEO performance

June 11, 2017

Improving SEO is pre-eminent to pull traffic to your website, which can turn into potential leads and customers. Here is a collection of free online tools, which make use of marketing analytics to enhance SEO levels.

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Colour dispositions for brands

Colour dispositions for brands

May 31, 2017

Colour psychology has gradually grown to be a critical part of branding, marketing and logo designing. Colours characterise around 80 pc of visual information out of logos, and thus brands are now paying careful attention to the message that each choice is likely to convey to the...

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