asiacom technology articles
The rise of social commerce
May 6, 2018
Social media has changed the way people interact. From royalty-free music to paid partnerships that are becoming an important part of social networking sites, these platforms are now tying up with brands to offer smooth shopping experience on social media.
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Optimising websites to increase conversion rates
January 29, 2018
Visitor conversion is undoubtedly a significant factor for the success of any business with a website. While Search Engine Optimisation (SEO) and content form a major part of it, there are other elements, which need attention.
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How social media bots are influencing our everyday life
December 22, 2017
Social media bots on the World Wide Web have emerged as major influencers in shaping public opinion by acting as incessant forces. However, not only social networking but these have also entered shopping sites and online booking platforms.
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Mobile video editing platforms for marketers
August 23, 2017
With ever-changing preferences of audiences on social platforms, social media marketing and promotions via videos and GIFs are in full swing, progressively taking over pictures and written content.
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Five easy ways to keep social media accounts secure
July 20, 2017
As social media profiles are increasingly becoming a major part for businesses for promotions, advertisements and engaging customers as well as clients, it is essential for companies and individuals to prepare for the rising security hazards across various social media platforms....
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Free tools to track and improve SEO performance
June 11, 2017
Improving SEO is pre-eminent to pull traffic to your website, which can turn into potential leads and customers. Here is a collection of free online tools, which make use of marketing analytics to enhance SEO levels.
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Colour dispositions for brands
May 31, 2017
Colour psychology has gradually grown to be a critical part of branding, marketing and logo designing. Colours characterise around 80 pc of visual information out of logos, and thus brands are now paying careful attention to the message that each choice is likely to convey to the...
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Facebook and Airtel launch ‘Express Wi-Fi’ in India
May 10, 2017
After tasting criticism for disregarding the principle of net neutrality by introducing ‘Free Basics’ programme in 2015, Facebook recently came up with 'Express Wi-Fi' services in India, offering Internet facilities through public hotspots in rural areas, which is a follow up...
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