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Digital media & OTT rules: Freedom & privacy under siege
March 5, 2021
Introduced to ‘curb misuse’ of digital platforms, new rules by the Indian government for the OTT and digital news platforms has led to worries about the freedom and privacy of individuals online.
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Digital voter ID – a double edged sword
February 1, 2021
The Election Commission of India, on January 25, 2021, rolled out the electronic version of the voters’ photo identity card which can be stored on mobile phones and downloaded on personal computers.
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Lockdown boosts entertainment consumption online in India: Dolby Laboratories
November 23, 2020
Months of Covid-19 lockdown and shutting down of offices, colleges and schools, has driven a majority of Indians to online entertainment platforms. Dolby study shows that Indian consumers are spending more for a better experience on OTT.
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Global funding for AI, ML soars
July 25, 2020
India presents a breeding ground to Artificial Intelligence and Machine Learning enterprises and institutions worldwide. But it still has a long way to go to match global AI giants.
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Google services make Android phone and PC even smarter
October 6, 2018
The number of website users in India is expected to soar to 536 million by 2021, as Google added a new feature to Google Go, its search app, where users can access web pages in 28 native languages.
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Social media platforms thrive to increase credibility
August 10, 2018
In an attempt to increase reliability of information, provide digital literacy and aiming to keep people updated with latest news trends around the world, social networking platforms are coming up with in-app news features and educational programmes.
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Does your website offer a user-friendly experience?
August 4, 2018
An ideal user experience encompasses interconnected functionality, navigation and design. Here are some basic website features to increase customer engagement and decrease bounce rates.
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Video streaming platforms for Vloggers
July 6, 2018
If you are into video blogging, not only YouTube but also look beyond to upload your videos. Here are some video-sharing platforms to improve visibility that allow you to broadcast, monetise and analyse video content.
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Customise your Instagram stories with these apps
June 11, 2018
As businesses increasingly narrate professional stories via visual mediums, the Instagram story format is gaining momentum. Here are some useful apps to edit your stories better, make them fun, and thus increase engagement.
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Lesser known Gmail know-how and shortcuts
May 24, 2018
One of the most widely used e-mail platforms, Gmail is regularly updated by Google with new features to make the service more effective and time saving. Here are some of the lesser known tricks and shortcuts.
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Enhancing music experience on social media
March 15, 2018
Social media has completely changed the way people interact with each other. And, with music becoming an important part of conversations on these platforms, networking sites are tying up with bands and musicians to enhance music experience on social media.
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Digital marketing trends in 2018
February 23, 2018
Today, when social media marketing and promotions are in full swing, emerging trends like videos and Internet bots are progressively taking over other traditional ways of marketing.
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