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Harisal becomes the first ideal Indian digital village
April 20, 2017
As some of the modern technologies like the internet and other western influences have enveloped even the remotest of villages in India, there are still some of them, where the people struggle to make ends meet. One such place was Harisal in Maharashtra, which has now been adapte...
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Unknown features of WhatsApp, Twitter, YouTube and Hyperlapse
April 14, 2017
There’s no doubt that most of us are familiar with the basics of social media platforms we use everyday. But, here are some special, lesser-known features in these applications, which may help you and prove to be developed just for you!
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Five digital consumer trends of 2017
April 6, 2017
Visual culture, synthetic rebuff, identity politics, Midorexia and Groceraunt - the prospective digital India will soon see the use of a new glossary - the digital consumer behaviour or trends that found resonance with the latest research report from Euromonitor International.
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Social media trends that will take over in 2017
April 4, 2017
The sphere of social media keeps on revamping itself with new features, thus opening advanced windows for businesses to make themselves more visible. Here are some, which are dominating the internet.
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Google+ for business marketing
March 30, 2017
If you have been thinking that investing resources and time in marketing your brand on Google+ is not worth it and have been ignoring it all this while, you need to reconsider your marketing preferences.
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Virtual reality and 360 degree videos
March 25, 2017
Though not a recently developed concept, 360 degree video marketing is now growing as a winsome tool that is getting hold of internet marketing by allowing viewers to have the control of what they see
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Social media consumer laws beg careful investigation
March 20, 2017
Social media once again comes under the spotlight as issues pertaining to consumer laws are often seen violated; the European Union allows a month to fix the while India still figuring out cyber laws that best fits the country.
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Digital ad spendings in India grows exponentially
March 16, 2017
While digital advertising is witnessing a global explosion, Google, along with Facebook, is predicted to take their duopoly over digital ad revenue in 2017 to an incredible 15.9 pc rise from the last year figures. India is television friendly, but mobile ads are gaining prominenc...
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Power of videos and GIFs on social media
March 10, 2017
At a time when social media marketing and promotions are on a full swing, videos and GIFs are increasingly taking over mere pictures and written content thus catering to the ever-changing social media preferences of the diverse audiences.
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Digitalisation of India’s travel and hospitality sector
March 7, 2017
While the digital revolution engulfs functioning of all major sectors, travel & hospitality has been early starters in the world; India is gaining the momentum fast!
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E-mail marketing mode: On
February 27, 2017
No matter if you are a start-up or a growing brand, well-thought e-mails are a touch and go to the success of your marketing campaign. And amidst so many alike fishes in the pond, only the one of its kind will stand out and capture the attention of the viewers.
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Digital payments industry in India to be worth USD 500 bn by 2020
February 24, 2017
The digital payments industry in India is set to reach USD 500 billion by 2020, with over 50 pc of internet users in the country using digital modes of transaction.
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