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Social media marketing essentials for a startup
February 20, 2017
Among many hundreds of startups in the world, it is necessary to make sure that one isn’t lost in the crowd. And, as social media allows easy entry and minimal cost of operations, what better than using plenty of social media platforms to create and share content or to particip...
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Is India ready for the digital industrial revolution?
February 8, 2017
Coupling advanced technologies with the human capabilities would be the future of industrial revolution in the world. India, pushing digital innovation aims to gather the right momentum and strongly focuses on digital connectivity and cyber security.
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Significance of multilingualism on the web
February 6, 2017
Social media and the web is undoubtedly important mediums to enhance business innovation. And with the growing numbers of international users, there comes a need for businesses to become multilingual in order to cater to various target audiences in different nations.
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Buzzword ‘Digitisation’ – Indians leading the trend
January 30, 2017
Digital strategy for the new corporate India is like a forest fire with digitisation becoming the most familiar term among the employees in the country; however, the threat of machines taking away jobs still remains a disquieting anxiety.
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5 trends on social media that will drive online marketing in 2017
January 23, 2017
Social media is a household term in India now; however, the intricacies of this massive medium getting more webbed every hour will make things not-so-easy for online businesses in 2017. What could be the changing trends over the next 12 months?
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India – a soft target of increasing financial cyber attacks
January 18, 2017
Global Internet security giant, Kaspersky Lab reports an alarming study on the increasing threat of financial cyber attacks. As the global figures rose to 22.49, India recovering from the wake of demonetisation remains under the radar as well.
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The power of images, videos and illustrations
January 16, 2017
With the increase in various platforms that focus on the significance of visual content, played up by the changes that occurred across social media including Facebook, Snapchat, Instagram and Twitter, pictures and videos have emerged as powerful tools for corporates looking at co...
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Indian online shoppers set to cross 100 million in 2017
January 10, 2017
Surged by the improving infrastructure in the online space, Internet logistics and the rising number of handheld devices used in India, a recent study predicts that the number of online shoppers will cross 100 million by the end of 2017.
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Trendy colour palettes for different business types
January 4, 2017
Colours let you change the look of your design by enhancing and clearly defining the meaning it needs to portray. Playing with the right hues in the colour palette can make a website look aesthetically appealing and intensify the impact of the products it display. Here is a colle...
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What can social media do to your business in 2017?
December 30, 2016
While 2016 wasted 365 days in making Indians virtually social, the year would definitely go back in the records for making social media an important medium to enhance business innovation.
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Bollywood emerging as a tool to promote destinations digitally
December 27, 2016
As filmmakers around the world are always on the outlook for exotic locations to set their films in, tourism boards and state governments are now eyeing this as an opportunity to promote tourism in lesser known locales in their regions. And what better than social media platforms...
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Nine graphic designs of 2016 in vogue
December 22, 2016
In the graphic design world, trends come and go; they spring up, some remain for long, while others are more of blink-and-you-miss. Trend spotting is fun, and also a great way to inject your work with better ideas. As the year nears its end, we have listed some of the trendiest d...
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