Chennai Express
Film tourism in India: Bollywood beckons
June 26, 2021
In a country where people live and breathe Bollywood, films have for long been a powerful tool for tourism promotion as the locales used in big hits almost always end up seeing a significant boost in tourist arrivals soon after the films’ release. Though this has been on for de...
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Zee Mundo introduced in the US Spanish market
September 20, 2016
Zee Entertainment Enterprises (ZEE), one of India's leading television media and entertainment companies, launched a Spanish-language Bollywood movie channel, 'Zee Mundo’ targeting Hispanics audiences in the US.
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