Significance of multilingualism on the web
February 6, 2017
Social media and the web is undoubtedly important mediums to enhance business innovation. And with the growing numbers of international users, there comes a need for businesses to become multilingual in order to cater to various target audiences in different nations.
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India and the world react to Donald Trump’s immigration ban
January 30, 2017
Donald Trump’s decision of banning the entry of the nationals of seven Muslim-majority countries - Iran, Iraq, Sudan, Somalia, Yemen, Libya and Syria- has created a global furore. World leaders like the Canadian prime minister, Justin Trudeau and German chancellor, Angela Marke...
Read MoreA few tricks to boost your social media engagement
January 30, 2017
Just putting data online is not enough. In order for them to go viral, even the most interesting of posts need deliberate engagement. It is, in fact, the key - engagement is what distinguishes successful content from online traffic. Here are five tips for you to pump up your soci...
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5 trends on social media that will drive online marketing in 2017
January 23, 2017
Social media is a household term in India now; however, the intricacies of this massive medium getting more webbed every hour will make things not-so-easy for online businesses in 2017. What could be the changing trends over the next 12 months?
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The power of images, videos and illustrations
January 16, 2017
With the increase in various platforms that focus on the significance of visual content, played up by the changes that occurred across social media including Facebook, Snapchat, Instagram and Twitter, pictures and videos have emerged as powerful tools for corporates looking at co...
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Bollywood emerging as a tool to promote destinations digitally
December 27, 2016
As filmmakers around the world are always on the outlook for exotic locations to set their films in, tourism boards and state governments are now eyeing this as an opportunity to promote tourism in lesser known locales in their regions. And what better than social media platforms...
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PBD 2017 to discuss social media as a modern tool to connect diaspora
December 22, 2016
The upcoming Pravasi Bharatiya Divas (PBD) 2017, to be held in Bengaluru, will look at social media as an imperative medium in connecting the Indian Diaspora. A Plenary Session named ‘Leveraging Social Media for Diaspora Connect’ is observed as the primary agenda.
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Leonard Cohen – the poet, the fedora, the baritone
November 11, 2016
Music transcends all borders and the melancholy that has set in among music lovers worldwide proves the colossal void left by the demise of singer, songwriter Leonard Cohen.
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Solar powered plane by Facebook to provide internet in India
November 9, 2016
Facebook is pushing for its solar powered ‘Aquila’ drone to take high speed internet connection to inaccessible and rural parts of India.
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Indian IT giant Wipro acquires American firm Appirio
October 22, 2016
Wipro Limited, a major IT company announced earlier this week that it has acquired Appirio Inc., a US-based cloud services firm, for an approximate EUR 450 million. However, declining revenue rates, revealed yesterday, remains a concern.
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Authorities in India to discourage obscenity against women on social media
August 25, 2016
Witnessing increasing emotional abuse against women on social media platforms, the Ministry of Women and Child Development in India is all set to launch a social campaign to discourage people from using obscene words for women.
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Facebook to launch Express Wi-Fi in India
August 12, 2016
With the increasing number of smartphone users in India, the internet potential is also growing. After the failure of ‘Free Basics’, Facebook has yet another opportunity to bring internet access to all by aiming to launch express Wi-Fi in the country.
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