IKEA adapts to Indian preferences

IKEA adapts to Indian taste, lifestyle and prices

IKEA adapts to Indian taste, lifestyle and prices

August 17, 2018

One of the world’s largest furniture dealers, IKEA finally sets foot in India with its first store in one of India’s major tech cities, Hyderabad. Known for its ready-to-assemble furniture concept, the brand introduces some adaptations to its core idea, for the Indian market.

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